Yeah, the people that aren't currently seeking an unspecified liberal arts degree and don't have plans to go pro in hockey. Nothing in his profile fits the average.
I'm not trying to be a hardass or anything, but there's very few high end college athletes that actually study 15 hours a week. It's been documented to death by critics of the NCAA. Here, let John Oliver take you through details of what a joke the education many of these athletes receive is.
Let me put it this way, if Larkin actually studies 240 hours as semester (over 2 hours a day, every single day), I'll eat all the hats left over from the season. And if he does, holy hell, I love the kid even more. But knowing the practice schedule for these players and the pressure to make good on his bluechip prospect status that could yield a career of millions and millions of dollars...
I'm not sure Marketing 101 would be at the top of my to do list.