Rabid Ranger
2 is better than one
Have more women go out and support female athletes and their sports. There's your financial support. Unfortunately as I said most women aren't interested in sports whether its men or women, so while men have no issues supporting male athletes, women athletes are screwed because other women don't do the same. Sucks for women but what can you do?
See, I think this is the big elephant in the room. A lot of women are interested in sports, just not when women are playing. People want to see the best of the best, not a watered down version. The bigger the divide between men and women in a particular sport the more stark this is.