Mike in MN
Mr Bandgeek
Oh really, so the millions of dollars that the NHL has given to Hockey Canada, the CHL, and USA Hockey doesn't count? Plus the Hockey is for Everyone campaign.
I was referring to non-traditional markets engaging in rink construction, sponsoring high school hockey, etc in their markets. Teams in non-traditional markets that have done this (Dallas, San Jose, Nashville the last few years...) seem to fair better then teams in similar markets that ignore this mandate (Atlanta, Phoenix, Nashville before 2007...)
My point was that the league should be working on these issues in all of the non-traditional markets instead of leaving it up to the individual teams.