I'm going to disagree on that. Getting rid of Linden and McLean and the country club crew absolutely is a rebuild - and it's one that didn't go over well with the super-fans like Andrew Castell. Because when a team like the 1994 Vancouver Canucks becomes as iconic as it did, no one wants to see the milk go sour. It wasn't a franchise that was one missing piece away from being a contender as many overly-optimistic people believed; it was a franchise that needed an overhaul. And the outsiders who drove the change were blamed (even though it was healthy for the franchise), because people shoot messengers.
With or without the Mark Messier signing, the 1997-98 Vancouver Canucks were going to be a horrible team. It's just easier to blame the under-performing newcomer than the diminishing talents of the players who missed their window for a championship.
This is from a year ago, and it was all that ever needed to be said on the topic:
That's the answer to the question of why Mark Messier is hated. He's the scapegoat for breaking up the band that hadn't been playing the right notes in years.
Keenan's sights were set on winning. Post #257 examines this:
http://hfboards.mandatory.com/showpost.php?p=105025611&postcount=257
The moves that Keenan made, aside from the Linden trade, were not helpful; the behavior and statements of Keenan, in addition to his clash with Brian Burke, demonstrate that he wanted nothing more than to swap out players for those who he felt could bring immediate success to the team, sometimes at below value. Again, why was Jyrki Lumme allowed to become a UFA without any return in a trade? Keenan felt he could make a playoff push. This is the definition of poor management.
Peter Zezel, 32 years old at the time, spent the first half of the year in the AHL. The Canucks lost a second round pick for an aging player. Zezel was finished.
Would it have been awesome if Todd Bertuzzi and Sean Burke had performed at the level in 1998 that they would go on to become in 2002? Absolutely.
The Sean Burke deal ended up becoming nothing because he only played 16 games and went 2-9-4 before being shipped to Philadelphia two months later for Garth Snow. Geoff Sanderson, a player with a similar career to Martin Gelinas', was traded after 9 games for Brad May -- literally two weeks into his time with the Canucks. Keenan
did say he was impatient. You can't give credit to a GM who trades for a player and then trades him away a handful of games later. You don't just flip Sean Burke after just over a dozen games for Garth Snow. That's not rebuilding; that's trying to win right away, being upset that there are no immediate results, and then trying again to achieve immediate results. In the process he's yelling at players, smashing sticks and embarrassing individuals in front of their teammates all while Messier, who said he would protect the players, takes the coach's side; rumors are planted so that players feel more vulnerable and become more likely to listen to him. Messier is, meanwhile, immune to criticism from the coach and plays a lazy game while touting himself as the person who will bring order to the roster. He communicates with Keenan and plays a role in these trades that are meant to give Keenan more authority through the breaking up of the core; this doesn't work because at the end of the season the whole team is still angry at Keenan. It's a ridiculous way of operating the team.
Two months later, the deal had essentially become:
Martin Gelinas and Kirk McLean for Brad May, Garth Snow, Enrico Cicone and Buffalo's 3rd round pick in 1999.
That's a terrible return, especially since Gelinas was only 27 at the time and eventually rebounded. In the two seasons prior to 1997-98, he had back-to-back 30-goal campaigns and 35 goals in 1996-97.
Keenan wanted to win and when he saw that the new acquisitions weren't doing well he flipped them right away.
Besides that move, here are the others. The only deal that isn't below average is the Linden trade. Linden's trade value the previous season was quite high, as in fact there were rumors of him potentially being traded to Boston for Adam Oates in 1996-97.
http://hfboards.mandatory.com/showthread.php?t=1724551
Keenan's Linden trade worked out but, at the time, was far less in terms of value than what Linden was worth at the time, which some articles have alluded to.
To Philadelphia: Mike Sillinger
To Vancouver: 5th round pick in 1998 Draft (Garret Prosofsky)
To Vancouver: Peter Zezel
To New Jersey: 2nd round pick in 1998 (Anton But)
To Islanders: Trevor Linden
To Vancouver: Todd Bertuzzi, Bryan McCabe, and a 3rd round pick in 1998 (Jarko Ruutu)
March 1998: To Boston: Grant Ledyard
To Vancouver: 8th round pick in 1998 (Curtis Valentine)
To Toronto: Lonny Bohonos
To Vancouver: Brandon Convery
To Islanders: Gino Odjick
To Canucks: Jason Strudwick
To Philly: Dave Babych
To Vancouver: 5th round pick in 1998 (Justin Morrison)
To Vancouver: Garth Snow, Enrico Ciccone, Brad May, 3rd round pick in 1999 (Buffalo)
To Carolina/Philadelphia: Kirk McLean, Martin Gelinas
Everyone wants their rebuild to last one week so that the fans don't lose hope and everyone wins championships, but it doesn't always work that way. Let's not minimize how great some of those moves were for the team just because Zezel didn't pan out and Todd Bertuzzi didn't peak the day after New York was fleeced.
I believe Keenan was hoping for a "one-week" retool. The articles document his desire to win and the harsh abuse that the players endured. As mentioned, even
Brian Noonan, who won the Stanley Cup with Keenan in 1994 and was a part of three of his previous teams, was sick of Keenan.
The team may have certainly declined, sure, but what Keenan and Messier did was cause a ****storm and alienate
everybody, making promises and then accomplishing the exact opposite, portraying themselves as those who would fix problems when they in fact turned themselves into a bigger problem than the Canucks had previously had. Their antics and behavior were a significant part of the problem. They went in there promising to extinguish the fire but instead poured gasoline all over it and made the problem worse. The product was different but not better in 1997-98, and the whole year played out as a gong show. The team faced financial difficulty and the fans lost trust in the organization. The entire ordeal was embarrassing and disrespectful to the fans, to the players, and to the whole organization. People were actually ready to welcome Messier at the start of the season but by the end there were only boos to be heard.
Keenan was the first to go. Burke definitely did not want to keep him around.
And also don't pretend that the whole outside fans just don't understand argument is going to fly when there is a split in opinion on Mark Messier's performance between an emotional fan-base who loved the 1994 Canucks a little too much and the new management who wanted Messier back in 2000-01. They're not fans from New York and Edmonton; they ARE the Vancouver Canucks, and they wanted Mark Messier at $4 million.
With Keenan in control, Messier took liberties with the team. Burke, as I mentioned earlier, believed in having a familiar voice continue to guide the young core that
he, for the most part, assembled. This is why he wanted to re-sign Messier at a lower price (aka keep him at a reduced price). The other option, as Burke mentioned, was to bring in Igor Larionov, but that would not have made as much sense since he would have been a new voice to that group.
Whereas Mike Keenan might have traded away Markus Naslund, Burke refused to.
After a few years in other markets, Burke brought back Linden to be the team's veteran voice. Keeping Messier was about maintaining consistency within the dressing room after it had been stabilized by Crawford and Burke.
Keenan tried to create a new culture that just happened to be worse than whatever the Canucks had previously. Messier was complicit and took Keenan's side; whenever Mike had a fit, it was
always the player's fault... until Keenan admitted his mistakes the following year. That admission by Keenan of his mistakes in October 1998
while still the Canucks' coach says everything that needs to be said about his reactionary decisions and lack of long-term direction with the team. It was not about rebuilding for Mike; it was about winning. Burke didn't see eye-to-eye with Keenan at all; their philosophies clashed. Burke rescued the team from what might have been the continuation of Keenan's failed attempt(s) to retool on the fly, shock players and achieve immediate results.
If Keenan had become the team's general manager in 1998, there likely would have been very little stability for the team for quite some time longer. Keenan always had issues with maintaining relationships, and his mantra was always to
win. McCaw's smartest decision was to hire Burke and give the organization room to breathe and rebuild.
This is not about having "too much affection" for the 1994 squad.
People were angry because of terrible management, lies and hypocrisy. The 1997-98 season is when most of the damage was done. In the second and third seasons, Messier's issues were only limited to his emotionless on-ice performances and his broken relationship with fans, which affected ticket sales and reduced the team's popularity. People are angry about the period in which Messier and Keenan embarrassed the organization -- not even for the sake of future success but for a "one week rebuild;" it's about the creation of a toxic culture and the hypocrisy of Messier who got a free pass for his lazy, uninspired play and excuses, and yet who talked about reforming the roster. The 1998-99 and 1999-00 seasons were the aftereffect of the 1997-98 season. Messier continued to play poorly, being detrimental to the on-ice product, and yet Burke built a foundation with smart free agent signings and some good drafting. Off the ice, Messier was limited to doing the only thing he was expected to do -- motivate the players under the watchful eye of Marc Crawford. Under Mike Keenan, Messier was no off-ice motivator but was instead an intrusive presence who did not try to mediate or protect players when Keenan lashed out at them irrationally; he was someone who complained about various factors that were hurting his game, and he tried to have a managerial presence, often leading to him siding against his teammates.
Burke told Messier to just play and stop voicing his opinion to management about various issues or making excuses for his own performance (ice issues, travel, etc). From that point on, he just worked with whatever Burke gave him. Burke was able to control Messier's ego. Consistency within the leadership group, as mentioned earlier (but apparently ignored), is the reason for Burke wanting to re-sign Messier, with Burke having been successful at having the player only be a player.
Of course, seeing as there were so many negatives about Messier's time with the Canucks and only
one redeeming factor (which was to be a motivational speaker), he failed to be a positive contributor to the organization. Overall, he was a big failure in Vancouver, one who in Year One was an absolutely awful presence in every aspect and who in Years Two and Three was a big on-ice dud. 1997-98 was his greatest offence amidst three years of supreme disappointment.