Yeah because how many superstars in hockey are household marketing names in LA, Chicago, New York? Etc. Noooobody.
It's not a city/market problem, not when the most well known hockey player ever made most of his name in the same city back when it was 40% the size in the 80s.
It's a "the mainstream sports audience in the US does not give a f*** about a sport on ice" problem.
Does your sport involve skating? On ice, as in a winter sport? Yes? Then you're not going to be LeBron James, Tom Brady, Derek Jeter, or even probably Caitlyn Clark in popularity.
Doesn't matter what your personality is, who you look like, where you play.
Next question.