Too much competition in the sports and entertainment space these days.
For example, how many people in here know who Jimmy Donaldson aka Mr Beast is, without googling. He’s probably the most famous social media figure out there, the guy boasts over half a billion followers across various social media and brings in hundreds of millions of dollars a year but there’s still so many people who don’t have a clue who he is.
It’s not a McDavid thing, it’s a hockey thing. I remember watching a social media video at a football training camp where they ask all the players a question as they are coming into the facility. It was during the cup final and the question was something along the lines of “the Edmonton Oilers and Florida Panthers are playing in the Stanley Cup right now, name one player from either team”. Id say 75% couldn’t name a single player, the other 25% said Connor McDavid (or some form of his name because they couldn’t remember exactly)