nhl hockey in general has a bit of hard time to get through non-hockey people:
- NHL Hockey game: Been a while a tried one, they do not even release on PC since 2009, madden, Fifa, mlb the show, etc... they get youth interested via video game
- TV shows: Inside the NBA, First thing first, I am not sure the quality of hockey TV show is as good and McDavid would not be good on them as a guest. Podcast did well in comparison
- Betting: We start to see some hockey push with Barkley and other outside the hockey world because bettings got so big, but is hockey an interesting sport to be on vs football-basketball-baseball, etc... specially star wise ? Low event noisy, how many under/over line can you make about interesting even like a player scoring goals, it is maybe more comparable to soccer in that regard.
- International best on best, that the best way to have new eyes on star probably, McDavid was left out the big team in the strange 2016 world cup and it has been 0 for the nhl since.
As a NHLER he is not Gretzky-Janet, the only one that really achieved to break through for his play.
They're a world with the Oilers having.a couple legendary battle of Alberta with 80-90s intensity, a 2018-2022 gold medal goal winners, a better tv production and videos games in which McDavid is maybe more popular outside the hockey world.
Did not thought about it, but if he looked like Brady, Ronaldo or Beckham and dressed like them maybe it would be different for some demo.... would not hurt for sure or Messi smile.