Some team executives used the term “juice” to refer to revenue that was intentionally misallocated in the franchise’s accounting system and attributed to unrelated events, the letter says Friedman told the committee. According to the letter, Friedman testified that Snyder and Mitch Gershman, then the team’s chief operating officer, would instruct him to “identify security deposits that are on dormant accounts where, in my estimation, the likelihood of the customer coming forward and asking for their deposit back is as close to zero as possible, and then return the security deposit in the system and convert the credit that would then be on the customer’s account into juice.”
Such allocations would be made in part to avoid contributions to the pool of local revenue that NFL teams must share with the league and other franchises, Friedman told the committee. Friedman told the committee that the practice “occurred over the course of several years” and “was done at the direction and for the benefit of Mr. Snyder,” the letter says. It ended around 2017, Friedman told the committee, after Snyder ordered it to stop through Stephen Choi, the team’s former chief financial officer.
