Kawakami has been a negative nancy for a long time. I don't mind a reporter being honest, like I said I don't want someone that writes nothing but fluff pieces but I also don't want a reporter that just craps on everything all the time. He does everything he can to be controversial, probably because it generates traffic. He's not quite Skip Bayless bad but he definitely skews towards that side of the spectrum.
I don't think I agree with that assessment entirely. He's a negative nancy about poorly run teams, as he won't sugar coat poor decisions or poor management. His reporting of teams that are even reasonably well run is highly different.
Like I said, look at his reporting on the Warriors, who have one of the best ownership and front office groups in the NBA. He's not "blowing sunshine up their ass", but he is almost always complimentary and respectful towards them, even when he disagrees with a decision. Lacob and that front office team have earned that, since they've proven they generally make good and intelligent decisions.
Look also at his more recent reporting about the Raiders. He savaged them back in the bad old days when Zombie Al Davis was handing out horrible contracts and making horrible draft picks. He's been pretty complimentary of them lately, and notes repeatedly that even if he doesn't agree with a decision, that it's obvious they have a plan in place and are following it. The Raiders have earned that, too, with their moves over the last couple seasons.
As for the 49ers, I agree with the vast bulk of what he says about them. They ARE one of the worst ownership and front office groups in the NFL. They ARE a laughing stock in the league. They DO have incredibly large and incredibly fragile egos, and DO lie constantly and try and spin everything, even when it's obvious they're lying. See: their lie and spin of the Harbaugh firing as "a mutual parting of ways" (yeah right, pull my leg), or when they classified Paraag Marathe getting reassigned to oversee a minor league soccer franchise instead of being the president of the 49ers as "a promotion". (yeah right, pull the other one). The 49ers management have earned the scorn they're receiving for their actions, too.
When people in positions of power or importance, like major league sports owners, are being idiots, SOMEONE needs to point out that the emperor has no clothes. This doesn't win someone any friends among the people who's failings are being pointed out, or their followers. (and there are plenty of blindly homeristic 49ers fans, to be sure, that swallow the Yorks' propaganda hook, line and sinker). Doesn't make it any less important to do, however.