Utah team nickname/colors/logo, mascot (and related marketing)

[JMCx4]

outlaws sounds good to an outsider like me. i know you will all think this is stupid but utah has rocks & stars so rockstars? please no h8te needed.

How 'bout pity instead?

 

[Brodie]

Utah Rockstars would fit the hilariously inappropriate music themed tradition of other local teams

 

[No Fun Shogun]

So how is Utah Yeti ouf of the picture because of cooler mugs or something but Utah Mammoth is a possibility with Colorado Mammoth lacrosse team around?

Yeti by itself is at least a national brand, whereas Mammoth is inherently qualified by whatever city/state identifier you want to put in front of it.

I agree that the notion that Yeti having grounds precluding a hockey team from using the name as well seems totally bunk to me, though. But no point worrying about that, barring Utah having a tantrum and just sticking with Hockey Club for a few years until they can get the branding that they really want.

 

[aqib]

Outlaws was also in the USFL -- the original, not the recent lower level version.

Good catch. I forgot about them.