Utah team nickname/colors/logo, mascot (and related marketing)

[paul-laus]

Yeti would be great. And considering I would identify as a hockey purist, I like cool names and colour. Love the Kraken, Golden Knights and now hopefully Yeti.

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No….yeti would not be great

 

[red devil]

 

[SjMilhouse]

Please let it be outlaws. They could skate through big cowboy bar doors when they come on the ice and when they are announcing who scores/got assists they can play a whip crack after each name. So many cheesy ass ideas can be had with the outlaws that would piss off this entire board and bring me so much joy as a fan.

YEE-HAW, U-TAH chants...the possibilities are endless

 

[No Fun Shogun]

I'm having a hard time imagining how Utah Yetis (wait, is it plural now?) could be confusing. I get that there is a brand Yeti, but it's not like any company can have an overarching claim to a mythological/zoological creature, especially in a different industry.

 

[RayMartyniukTotems]

Yeti is a worse name than Kraken. So is Buzz. I know the team wants to stay away from religious themes, but not using Crusaders is a giant miss.

I suggested Crusaders but somebody mentioned that Utah people are Mormons and wouldn't like that so...Fighting Saints could have been cool but too Religious I guess and the NHL and hockey is trying to move entirely away from fighting so...Stingers would be cool since Utah is the BeeHive state but I don't that one either...HC was a horrible choice hopefully its just a placeholder for something much creative than that besides there is only one HC in Hockey and its the (24-25 Stanley Cups) Winning Montreal Canadiens

I'm having a hard time imagining how Utah Yetis (wait, is it plural now?) could be confusing. I get that there is a brand Yeti, but it's not like any company can have an overarching claim to a mythological/zoological creature, especially in a different industry.

It should be Utes in reference to the Native Indian people of the region...oh wait the football team is called that

 

[Bear of Bad News]

Let's find a home for Howler!

Before Bernie, there was Howler: The story behind the Colorado Avalanche's original mascot

Before Bernie entertained fans at Avs games, there was an abominable snowman named Howler.

www.9news.com

 

[Tawnos]

I'm having a hard time imagining how Utah Yetis (wait, is it plural now?) could be confusing. I get that there is a brand Yeti, but it's not like any company can have an overarching claim to a mythological/zoological creature, especially in a different industry.

I think the issue is merchandising. Yeah, it’s a different industry for the core business, but YETI puts out a ton of merch too.

 

[aqib]

I think the issue is merchandising. Yeah, it’s a different industry for the core business, but YETI puts out a ton of merch too.

Teams sell drinkware with their name on them so that right there is some overlap. If the team existed first would another company be able to make stuff with the name "YETI" on it? I always liked Mammoth.

 

[No Fun Shogun]

I get the merch angle, but I'd imagine that as long as their eventual wordmark isn't the same as the drink brand's logo, they'd likely be safe.

I just don't really buy a company having an exclusive claim to a pre-existing "creature." I wouldn't think that a company called Dragon could have standing to block a team being called the Dragons, for instance, even if their name and logo were plastered all over the place.

 

[Brodie]

I think SEO would awful for Yeti and they should take this as a get out of jail free card and take the accepted application for Mammoth

 

[Grinner]

If they want to pay tribute to thier founding.
Utah Trekkers

 

[RayMartyniukTotems]

Lets call them the Nordiques and move them to Quebec city oh wait Buttcrack Bettman hates Quebec city and Canadian markets...

 

[varsaku]

Honestly they should keep the HC name. That would provide so much flexibility with jersey designs and color schemes. They wouldn't be tied down to a specific style. They could even go the soccer route and do different jerseys every season to drive sales.

 

[LadyStanley]

 

[oknazevad]

Yeti(s) is a lousy name for many reasons, not the least of which is the Wasatch Mountains are not the Himalayas. Hope they pivot away from it.

 

[No Fun Shogun]

I still don't get why so many get hung up on teams having to be related to something specifically local. Rangers are only the Rangers as it was a play on words on Tex's Rangers after an old owner, the Sharks and Hurricanes play inland, the Ducks are after a movie franchise on the other side of the country, the Flames are because Sherman burnt down Atlanta, when was the last time you saw a bear in Boston, the Kraken are a Mediterranean water myth, and that's just a few of the random names in the NHL alone.

The only thing seperating the Utah Yeti/s from being an established brand if they go that route is time. If we all got used to the Wild as a team name, Yeti will be secondhand by 2030.