Utah team nickname/colors/logo, mascot (and related marketing)

No Fun Shogun

34-38-61-10-13-15
May 1, 2011
57,599
15,454
Illinois
We collectively got used to the Wild, Blue Jackets, and the Maple Leafs in hockey (the latter even feeling the need to make up a claim that it's connected to a non-existant WWI unit rather than the reality that they're named after a pre-WWI baseball team), the Browns in football, and multiple pairs of stockings in baseball, just to name a few odd or dull names. We'll get used to the Yeti, too.
 

Yukon Joe

Registered User
Aug 3, 2011
6,817
4,845
YWG -> YXY -> YEG
Hockey Club is dumb... but i also want to see them go one step dumber... Utah Sports Team

It's actually not that dumb.

Long story - I once went to Brazil - Salvador, in the state of Bahia.

There are two local soccer clubs in Salvador. EC Vitoria and EC Bahia.

What does "EC" stand for? "Esporte club" in Portuguese - or "Sports Club" in English.

There may well be other Brazilian soccer teams that use "EC" - I'm sure no expert on south american soccer clubs.
 

BKIslandersFan

F*** off
Sep 29, 2017
12,007
5,419
Brooklyn
It's actually not that dumb.

Long story - I once went to Brazil - Salvador, in the state of Bahia.

There are two local soccer clubs in Salvador. EC Vitoria and EC Bahia.

What does "EC" stand for? "Esporte club" in Portuguese - or "Sports Club" in English.

There may well be other Brazilian soccer teams that use "EC" - I'm sure no expert on south american soccer clubs.
No. It’s stupid. I don’t care if majority of soccer teams do it. It’s stupid.
 
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Nogatco Rd

Pierre-Luc Dubas
Apr 3, 2021
3,218
6,010
We collectively got used to the Wild, Blue Jackets, and the Maple Leafs in hockey (the latter even feeling the need to make up a claim that it's connected to a non-existant WWI unit rather than the reality that they're named after a pre-WWI baseball team), the Browns in football, and multiple pairs of stockings in baseball, just to name a few odd or dull names. We'll get used to the Yeti, too.
Don’t forget a football team named for a meat packing operation, and a baseball team named after an arcane demonym (“trolley dodgers”) for a borough the team moved away from 70 years ago
 

Slats432

Registered User
Jun 2, 2002
15,460
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hockeypedia.com
Yeti would be great. And considering I would identify as a hockey purist, I like cool names and colour. Love the Kraken, Golden Knights and now hopefully Yeti.

yi2.jpg
yi.jpg
 

Yukon Joe

Registered User
Aug 3, 2011
6,817
4,845
YWG -> YXY -> YEG
Yeti would be great. And considering I would identify as a hockey purist, I like cool names and colour. Love the Kraken, Golden Knights and now hopefully Yeti.

View attachment 940043View attachment 940045
@Slats432 I love ya baby, but I hate that uniform. Looks very beer league and very busy.

I do like Utah's colours and I think they could do something interesting with the Yeti name - but not that.

I'm just riffing here - but maybe just take the silhouette of the Yeti itself? White on black / black on white? Strip all the goofy-looking icicles and yeti footprints?
 

Slats432

Registered User
Jun 2, 2002
15,460
3,942
hockeypedia.com
Yeti would be great. And considering I would identify as a hockey purist, I like cool names and colour. Love the Kraken, Golden Knights and now hopefully Yeti.

View attachment 940043View attachment 940045
@Slats432 I love ya baby, but I hate that uniform. Looks very beer league and very busy.

I do like Utah's colours and I think they could do something interesting with the Yeti name - but not that.

I'm just riffing here - but maybe just take the silhouette of the Yeti itself? White on black / black on white? Strip all the goofy-looking icicles and yeti footprints?
Certainly that wouldn't be it, but the concepts lend to a great jersey and art. HC would be awful beyond awful.
 

Yukon Joe

Registered User
Aug 3, 2011
6,817
4,845
YWG -> YXY -> YEG
No. It’s stupid. I don’t care if majority of soccer teams do it. It’s stupid.

It's not stupid - it's non-traditional.

If I was Ryan Smith I don't know that I'd stick with Utah HC (or Utah SC for that matter) but it would be an interesting choice.

As an aside on the Hockey Club / Sports Club kind of division... my kid plays minor hockey for the South Side Athletics Club. They just go by "SSAC", but "South Side AC" would have been just as valid.

That being said - I'll admit I prefer it when teams with the HC / FC kind of designation actually have the history to back up such a designation. SSAC supposedly goes back to the 1930s and a club that did both athletics and horse racing, for example.
 

Sgt Schultz

Registered User
Jun 30, 2019
483
670
Santa Fe, NM
Don’t forget a football team named for a meat packing operation, and a baseball team named after an arcane demonym (“trolley dodgers”) for a borough the team moved away from 70 years ago
On that note, Minneapolis was known for lakes. LA not nearly so much. So we have the LA Lakers. That has been going on for 64 years.

What is the jazz scene like in SLC? It is synonymous with New Orleans. That is a 45 year disconnect.

How many cardinals are there in the Phoenix area? I lived there for a year about 35 years ago and I don't remember seeing one. I saw them when I lived in St. Louis. At least there is an excuse for that, since the team was not originally named for the bird but rather the color of their jerseys.

But, back on topic, Utah Yeti works. It's better than Hockey Club. Let's put it this way: if you play in Toronto, you are a Maple Leaf. In Pittsburgh you are a Penguin. In LA, you are a King. And so on. What the heck are you if you play in Utah this year?
 
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barkovcanfinnish

Stanley Cup Champs 2024
Sep 22, 2014
5,300
4,138
Chicago, IL
Utah Yeti is kinda lame to me. Mostly because I’m generally not a fan of singular names for sports teams.

I don’t really like Kraken as a name that much either. But the logo is nice. That helps a little bit I suppose.

Maybe if they have a good logo with it the name won’t be as lame to me anymore
 

Nogatco Rd

Pierre-Luc Dubas
Apr 3, 2021
3,218
6,010
But, back on topic, Utah Yeti works. It's better than Hockey Club. Let's put it this way: if you play in Toronto, you are a Maple Leaf. In Pittsburgh you are a Penguin. In LA, you are a King. And so on. What the heck are you if you play in Utah this year?
Can’t you ask the same question next year? If the team is “Utah Yeti” singular you can’t really say a player is a Utah Yeti, you would have to say he is a “member of/player for the Utah Yeti”. Same as Lightning, Wild, Kraken, etc.
 
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Sgt Schultz

Registered User
Jun 30, 2019
483
670
Santa Fe, NM
Can’t you ask the same question next year? If the team is “Utah Yeti” singular you can’t really say a player is a Utah Yeti, you would have to say he is a “member of/player for the Utah Yeti”. Same as Lightning, Wild, Kraken, etc.
Well, I think he could be a Yeti, Kraken, Lighning, or a Wild. But what he couldn't really be is a Hockey Club. As you said, he would have to be a "member" of the Utah Hockey Club. The problem with "club" is that it is singular but defined, in part, as a group.

I can't believe I am going down this rabbit hole. If I work for Shifting Sands Engineers, I am an engineer. If I am in Congress, I am not a Congress. I am a member or Congress. I might even be an inmate, but that is a different story.

I got bored and looked up the plural of kraken, and Merriam Webster listed both krakens and kraken as the plural. Yeti appears to be singular, so yetis is the only plural I could find. For those into this stuff, the reason the plural for kraken does not need a trailing "s" is that it is a Norwegian word, and foreign words apparently often become plural without an s.

Now my head hurts!
 
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Hoek

Legendary Poster A
May 12, 2003
11,667
9,232
Tampa, FL
It's actually not that dumb.

Long story - I once went to Brazil - Salvador, in the state of Bahia.

There are two local soccer clubs in Salvador. EC Vitoria and EC Bahia.

What does "EC" stand for? "Esporte club" in Portuguese - or "Sports Club" in English.

There may well be other Brazilian soccer teams that use "EC" - I'm sure no expert on south american soccer clubs.
Not sure in those particular cases but a lot of soccer clubs that have "sports club" or "athletics club" type names actually do play other professional/semi-professional sports under the same name. For example, Boca Juniors (Club Atletico Boca Juniors full name) in Argentina also has basketball, volleyball, futsal, etc. teams besides their world famous soccer team.

While I'm not super excited about it, Utah Yeti is fun to say at least. It could've been worse, like a name with an unnecessary adjective in it like their neighbors have.
 
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Nogatco Rd

Pierre-Luc Dubas
Apr 3, 2021
3,218
6,010
While I'm not super excited about it, Utah Yeti is fun to say at least. It could've been worse, like a name with an unnecessary adjective in it like their neighbors have.
Golden Knights is definitely better than just Knights. Has more personality. “Knights” sounds like a generic team in one of those old sega/nintendo games before they had the license to use actual team names
 

rt

Clean Hits on Substack
I can't believe they haven't gone with the obvious:

The Utah Seagulls

View attachment 942786
I think they wanted to steer clear of anything that could be perceived as non-secular, and wanted to avoid anything to do with olden days pioneer times. That’s just a hunch, though. Not based on anything.

I suspect it’s going to be Yeti but the emergency back-up in case of overly expensive legal hurdles is mammoth.

Either way, I expect that they’ll keep one or the other of the two current kits and change the other. Probably the road uniform will remain unchanged but the home will get a new logo and possibly some new trim or other detail updates.

Personally, I’d love to see the trim on the waist and sleeves updated to feature a mountain pattern as below.
IMG_2662.jpeg
 

Chan790

Registered User
Sponsor
Jan 24, 2012
4,062
2,751
Bingy town, NY
@Slats432 I love ya baby, but I hate that uniform. Looks very beer league and very busy.

I do like Utah's colours and I think they could do something interesting with the Yeti name - but not that.

I'm just riffing here - but maybe just take the silhouette of the Yeti itself? White on black / black on white? Strip all the goofy-looking icicles and yeti footprints?
I kinda like the footprints and icicles.

Scrap the wordmark...if you need a wordmark to tell me what your logo is a picture of, you need a better logo. It's amateur at best.

On that note, Minneapolis was known for lakes. LA not nearly so much. So we have the LA Lakers. That has been going on for 64 years.

What is the jazz scene like in SLC? It is synonymous with New Orleans. That is a 45 year disconnect.

How many cardinals are there in the Phoenix area? I lived there for a year about 35 years ago and I don't remember seeing one. I saw them when I lived in St. Louis. At least there is an excuse for that, since the team was not originally named for the bird but rather the color of their jerseys.

But, back on topic, Utah Yeti works. It's better than Hockey Club. Let's put it this way: if you play in Toronto, you are a Maple Leaf. In Pittsburgh you are a Penguin. In LA, you are a King. And so on. What the heck are you if you play in Utah this year?
A clubber.

Crank up the EDM and hide the seals.
 
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MikeyMike01

U.S.S. Wang
Jul 13, 2007
15,087
12,122
Hell
The pessimist in me thinks there's a decent chance they'll just stick with Utah Hockey Club. I mean, there's no excuse for not having picked a name before the season started.

It’s deliberate. The plan is to sell a bunch of Utah HC merchandise, then sell a bunch of merch for the new name.

Double-dipping the market, pioneered by the Redskins-Football Club-Commanders.
 

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