Utah team nickname/colors/logo, mascot (and related marketing)
- Thread starter LadyStanley
- Start date
I'd wager that Smith already picked a name and this is fan service and engagement... Blizzard, Venom, Outlaws, Mammoth, HC, and Yeti are the final 6 right? Color wise, enough difference from the Charlotte Hornets to go with a "bee" logo if they opt for Venom.
LadyStanley
Registered User
Utah Hockey Club on Instagram: "wake up to fresh ice ❄️☕️ #UtahHC"
44K likes, 329 comments - utahhockeyclub on August 10, 2024: "wake up to fresh ice ❄️☕️ #UtahHC".
www.instagram.com
LadyStanley
Registered User
Looks like Jazz Bear will be doing double duty this season.
Guessing new mascot will be revealed with nickname/permanent logo.
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No Fun Shogun
34-38-61-10-13-15
Well, a Yeti's cousin is the sasquatch, and basically all bigfoot sightings are drunk dudes misidentifying a bear at a distance, so this kind of fits.
LadyStanley
Registered User
Jerseys finally available. STH get first crack at store.
No Fun Shogun
34-38-61-10-13-15
Wait... the jerseys weren't available to purchase until now?
That seems pretty ridiculous even recognizing that demand is likely lower given that everybody knows that their real sweaters get unveiled next year.
That seems pretty ridiculous even recognizing that demand is likely lower given that everybody knows that their real sweaters get unveiled next year.
the big nobody
Registered User
The pessimist in me thinks there's a decent chance they'll just stick with Utah Hockey Club. I mean, there's no excuse for not having picked a name before the season started.
There are a lot of valid excuses for not having an entire brand on the fly and ready for a complete roll-out for a billion dollar organization in a matter of months.
But, even if one were to make believe in their head properly contracting, vetting, designing, and having material and marketing rollout for an entire brand is as simple as “durrr I can make an X poll and design this logo in photoshop in the matter of days, why can’t a huge organization do it!!!” - here’s the cynical reason this is absolutely, positively just a temporary identity.
$ and marketing exposure.
The UHC stuff is going to sell this year because you’ve got an entire brand new fan base energized to support the team. It could literally be a poop emoji with the words “Utah Hockey Club” below and they would sell it. It may seem boring and bland to those outside of that market - but that doesn’t matter. People saying “why not wait a year” are not thinking like excited fans.
Next summer - they get to make a huge media ordeal out of unveiling the “real identity”. It’s another dose of energizing marketing exposure. And guess what? Everybody who bought the UHC stuff is gonna be back in the store or online buying the “Yeti” or “Venom” or whatever gear. They’re gonna double dip. And years from now all this boring one-off UHC stuff is gonna be commemorative gear, as somebody above pointed out.
I expect very much the powder blue and black color palette and probably the lettering/font to stay though - you want to create visual cues and a homogenous look to the fanbase from an in-game and identity point of view. So when you start to mix in the “full” brand identity with this year’s “starter” identity, the feel is seamless. People hoping the full brand is going to have some radically different color combo are going to be disappointed. The full brand may not have been ready for roll out but the color and certain aesthetics were certainly incorporated.
I am hoping they sneak in a thin tertiary color into the finalized look though, like the orange/red in the Kraken identity. Maybe a pop of purple? Would help also help give it some tie back to the Jazz.
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Snuggs
Registered User
- Jun 24, 2018
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Idk why but I like the sound of "Utah Mammoths"and they have the "ice-age" theme type jersey colors.
Yeti seems to be more Northwestern to me... reserved for a team like Portland if one ever expands there.
"Hockey Club" kills me. They better not keep it. This isn't soccer, and just seems so... "EURO" Like, Canadians, Americans, Hockey... just exudes toughness and that name just oozes soccer soft.
Yeti seems to be more Northwestern to me... reserved for a team like Portland if one ever expands there.
"Hockey Club" kills me. They better not keep it. This isn't soccer, and just seems so... "EURO" Like, Canadians, Americans, Hockey... just exudes toughness and that name just oozes soccer soft.
KevFu
Registered User
It's actually miraculous when you consider that Fanatics are involved.
Surprised they aren't skating in HATU jerseys.
the big nobody
Registered User
Listen, I don't blame them for not having anything beyond the name. As you say, a lot of things require months (or more) of lead time to get going. I don't blame them for not having a logo, jerseys, merchandising, marketing material, etc., not ready by season start. But the name in itself is inexcusable. That doesn't take months. Any one of us could've come up with a name in a short period of time. Personally, I would've gone with Stingers, as it sounds good and ties in with the theme of Utah as the 'beehive' state. And I came up with that off the top of my head.
What does the CH stand for on the Habs jerseys? Hint* it's French so the letters are reversed.
Snuggs
Registered User
- Jun 24, 2018
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TheLegend
"Just say it 3 times..."
Jumptheshark
Rebooting myself
Yep..A youtuber who has been fallowing them posted a few weeks ago they have tried to trademark a few names and it got rejected. He suggested that one name was trademarked by someone shortly after the team moved from Arizona and is willing to sell it to the team for a "price"
Didn't someone trademark all the potential Washington team names but they all got declined. Same with Carolina Hurricanes.
LadyStanley
Registered User
TheLegend
"Just say it 3 times..."
By 10am all the named player jerseys are sold out. They have blanks remaining that can be customised.
Crowd that lined up this morning....
Also looking like the new team logo will be here next season....
Crowd that lined up this morning....
Also looking like the new team logo will be here next season....
SjMilhouse
Registered User
- Jul 18, 2012
- 2,365
- 3,095
I was there this morning. Absolute madhouse trying to get a jersey. Snagged 2 blanks to customize later but they are for sure going to sell out this first drop
No Fun Shogun
34-38-61-10-13-15
Utah is pretty clearly showing that they're a hockey market to show up in droves to buy clearly temporary jerseys.
1. Everyone calls the team from Montreal "Canadiens", not "Hockey Club".
2. A lot more goes into naming teams now as opposed to 100+ years ago. Can you imagine a team established in 2024 being named "White Sox"?
JMCx4
#HopeForHUTCH
Doubles as an unemployment line, after that Crowd spends their rent money on Utah HC merch ...
Maybe no excuse, but lots of reasons to hold off for a year. Established the team first, get a bit of history, then wind up the really big marketing push.
