Utah team nickname/colors/logo, mascot (and related marketing)
- Thread starter LadyStanley
- Start date
I'd wager that Smith already picked a name and this is fan service and engagement... Blizzard, Venom, Outlaws, Mammoth, HC, and Yeti are the final 6 right? Color wise, enough difference from the Charlotte Hornets to go with a "bee" logo if they opt for Venom.
LadyStanley
Registered User
Utah Hockey Club on Instagram: "wake up to fresh ice ❄️☕️ #UtahHC"
44K likes, 329 comments - utahhockeyclub on August 10, 2024: "wake up to fresh ice ❄️☕️ #UtahHC".
www.instagram.com
LadyStanley
Registered User
Looks like Jazz Bear will be doing double duty this season.
Guessing new mascot will be revealed with nickname/permanent logo.
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No Fun Shogun
34-38-61-10-13-15
Well, a Yeti's cousin is the sasquatch, and basically all bigfoot sightings are drunk dudes misidentifying a bear at a distance, so this kind of fits.
LadyStanley
Registered User
Jerseys finally available. STH get first crack at store.
No Fun Shogun
34-38-61-10-13-15
Wait... the jerseys weren't available to purchase until now?
That seems pretty ridiculous even recognizing that demand is likely lower given that everybody knows that their real sweaters get unveiled next year.
That seems pretty ridiculous even recognizing that demand is likely lower given that everybody knows that their real sweaters get unveiled next year.
the big nobody
Registered User
The pessimist in me thinks there's a decent chance they'll just stick with Utah Hockey Club. I mean, there's no excuse for not having picked a name before the season started.
There are a lot of valid excuses for not having an entire brand on the fly and ready for a complete roll-out for a billion dollar organization in a matter of months.
But, even if one were to make believe in their head properly contracting, vetting, designing, and having material and marketing rollout for an entire brand is as simple as “durrr I can make an X poll and design this logo in photoshop in the matter of days, why can’t a huge organization do it!!!” - here’s the cynical reason this is absolutely, positively just a temporary identity.
$ and marketing exposure.
The UHC stuff is going to sell this year because you’ve got an entire brand new fan base energized to support the team. It could literally be a poop emoji with the words “Utah Hockey Club” below and they would sell it. It may seem boring and bland to those outside of that market - but that doesn’t matter. People saying “why not wait a year” are not thinking like excited fans.
Next summer - they get to make a huge media ordeal out of unveiling the “real identity”. It’s another dose of energizing marketing exposure. And guess what? Everybody who bought the UHC stuff is gonna be back in the store or online buying the “Yeti” or “Venom” or whatever gear. They’re gonna double dip. And years from now all this boring one-off UHC stuff is gonna be commemorative gear, as somebody above pointed out.
I expect very much the powder blue and black color palette and probably the lettering/font to stay though - you want to create visual cues and a homogenous look to the fanbase from an in-game and identity point of view. So when you start to mix in the “full” brand identity with this year’s “starter” identity, the feel is seamless. People hoping the full brand is going to have some radically different color combo are going to be disappointed. The full brand may not have been ready for roll out but the color and certain aesthetics were certainly incorporated.
I am hoping they sneak in a thin tertiary color into the finalized look though, like the orange/red in the Kraken identity. Maybe a pop of purple? Would help also help give it some tie back to the Jazz.
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Snuggs
Registered User
- Jun 24, 2018
- 2,695
- 1,351
Idk why but I like the sound of "Utah Mammoths"and they have the "ice-age" theme type jersey colors.
Yeti seems to be more Northwestern to me... reserved for a team like Portland if one ever expands there.
"Hockey Club" kills me. They better not keep it. This isn't soccer, and just seems so... "EURO" Like, Canadians, Americans, Hockey... just exudes toughness and that name just oozes soccer soft.
Yeti seems to be more Northwestern to me... reserved for a team like Portland if one ever expands there.
"Hockey Club" kills me. They better not keep it. This isn't soccer, and just seems so... "EURO" Like, Canadians, Americans, Hockey... just exudes toughness and that name just oozes soccer soft.
