Utah Hockey Club unveils brand for inaugural season, launches social media

[Colin226]

It's about as spicy as Wonder Bread dipped in water. But I guess they needed "something" before the draft and decided not to rush into a long-term commitment. I wonder if most fans will buy merchandise or wait for the full branding next season.

My vote is still: Utah Salt Lakers

 

[Viqsi]

It's about as spicy as Wonder Bread dipped in water. But I guess they needed "something" before the draft and decided not to rush into a long-term commitment. I wonder if most fans will buy merchandise or wait for the full branding next season.

My vote is still: Utah Salt Lakers

I imagine quite a few folks in that initial wave of support will, if only so they have Original Utah stuff to conclusively demonstrate their bonafides in the years to come.

 

[CupsOverCash]

Can we find someone to be offended by the name?

 

[BKarchitect]

Can we find someone to be offended by the name?

Have you read this thread?

 

[cptjeff]

I'm disappointed the jerseys are black instead of powder blue- I was really hoping and expecting they'd go with powder blue as the base color. I guess the idea is to have a jersey nobody will ever have any nostalgia for? Black is about as bland as it gets, and you have to really make the other elements pop to add visual interest. White lettering and very basic striping does not 'pop'.

The road jersey isn't awful on its own, but paired with black pants the overall outfit will look pretty eh.

Black and white. Generic. Not great for building a brand. They've settled on the colors already if not the name and logo, so start building your brand around the powder blue- because it's the only remotely distinctive element of your brand thus far.

 

[RayMartyniukTotems]

Man what a missed oppurtunity.... Just boring, boring jerseys. I'm fine with them being the Utah HC, but put a little more into the overall look.

After spending wink wink 1.2 B they needed to cut corners and save on design and Logo

 

[Craft Beer Lover]

https://x.com/i/web/status/1801359319176212717

Blue, black, and white AGAIN? How original.

 

[catnip]

They ran out of red color and manly-sounding animals?

 

[Heldig]

I'm disappointed the jerseys are black instead of powder blue- I was really hoping and expecting they'd go with powder blue as the base color. I guess the idea is to have a jersey nobody will ever have any nostalgia for? Black is about as bland as it gets, and you have to really make the other elements pop to add visual interest. White lettering and very basic striping does not 'pop'.

The road jersey isn't awful on its own, but paired with black pants the overall outfit will look pretty eh.

Black and white. Generic. Not great for building a brand. They've settled on the colors already if not the name and logo, so start building your brand around the powder blue- because it's the only remotely distinctive element of your brand thus far.

I think the full kit - next year - will have a new colour (maybe purple) and the original kit will be the third jerseys.

 

[Oddbob]

Lame. I hope they win a year 1 cup with it.

Not disagreeing, was just pointing out that at least there is a chance at better stuff next summer.

Players will arrive to games on the Vehicle Bus, wearing there Clothing Suits.

 

[Boy Hedican]

Different shades of light blue? Got me. I mean Seattle was the most recent other expansion team and they’re basically the same colors.

I think you may be color blind.

 

[HockeyFan100]

That's really the best they came up with?

 

[Spaced Cowboy]

Hey, how about the Utah Commanders?

 

[CHRDANHUTCH]

Hey, how about the Utah Commanders?

already decided and website launched

 

[Canadiens Ghost]

Dogshit

That would be a better team name than HC.

 

[joelef]

That's really the best they came up with?

I bet they let fanatics come up with the logos and jerseys.

 

[ScottyK]

I bet they let fanatics come up with the logos and jerseys.

Nope

Doubleday & Cartwright that's the design firm they're using. They also had 60 days to get the TEMPORARY branding done for year 1 and they got it in just under the wire.

That's really the best they came up with?

for temp branding for 1 yr what did ppl expect? lol

 

[Kranix]

It's basically what the Jazz wear now, isn't it?

 

[jetsforever]

I'm disappointed the jerseys are black instead of powder blue- I was really hoping and expecting they'd go with powder blue as the base color. I guess the idea is to have a jersey nobody will ever have any nostalgia for? Black is about as bland as it gets, and you have to really make the other elements pop to add visual interest. White lettering and very basic striping does not 'pop'.

The road jersey isn't awful on its own, but paired with black pants the overall outfit will look pretty eh.

Black and white. Generic. Not great for building a brand. They've settled on the colors already if not the name and logo, so start building your brand around the powder blue- because it's the only remotely distinctive element of your brand thus far.

I agree - colours are decent but weird that they went with black as the primary

What are your thoughts on the Carolina black jerseys?

 

[cptjeff]

I agree - colours are decent but weird that they went with black as the primary

What are your thoughts on the Carolina black jerseys?

I've never loved them, but they have a lot more going on visually. The logo is far more interesting, the stripes are bolder, red inherently has one of the strongest contrasts to black of any color, and there's a shoulder yoke that's a strong element as well. The black base of the jersey supports all the other visual elements. I also think they would be stronger if worn with red pants, like the Junior Canes do, giving more color and a layer of contrast to add interest:

End of the day, I want our original jerseys back.

 

[lionsDen]

If you think those look like the sharks colors, you need to have an eye exam.

Men are more likely to be colorblind than women because the genes that cause color blindness are located on the X chromosome. At birth, males receive an X chromosome from their mother and a Y

Being a painter it really sticks out to me how most men are a tad colorblind

 

[Grip it N RYP it]

I'm sure this new franchise will put in more of an effort than...

Oh no.

 

[ACLEVERNAME]

Men are more likely to be colorblind than women because the genes that cause color blindness are located on the X chromosome. At birth, males receive an X chromosome from their mother and a Y

Being a painter it really sticks out to me how most men are a tad colorblind

That's hogwash. We see it, we just dont care. "Eggshell" vs "Tapioca" - yes it's slightly different but it's still the same shit.

 

[Siludin]

I like their colors - what's wrong with them?
Everyone already knew it would be no name until next year.
Good colour scheme for a Yeti imo...

 

[JianYang]

I'm withholding comment until they have a name and logo.

The look and feel of this jersey has placeholder written all over it.