Utah Hockey Club trademark applications denied in search for permanent name (mod warning post 48)

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According to a report from Ryan Miller of KSL in Salt Lake City, the name "Utah Yetis" was denied by the United States Patent and Trademark Office due to a "likelihood of confusion" with the Yeti cooler brand.

Yeti has a market cap of 3.2 billion.
So much for Ryan Smith just buying the company to get its name.
 
Didn't Vegas also have problems with having the same nickname as the U.S. Army and they still named themselves Knights?

What happens now? Utah can still use the name similar to Vegas, no?
 
Yeti wasn't a great name, but also nobody is going to be confused about a hockey team and a cooler. Especially when there are multiple other entities known as Yeti that predate the cooler company, and several entities known as Yeti that have been formed since the cooler company that were allowed.
 
I love the “that’s such a dumb name” opinions and the “I don’t like any of the suggestions” posts.

It’s a nickname for a new sports team. They’re all going to sound stupid. Do you think “Sharks” or “Flyers” blew anyone out of the water decades ago when they came to be?

At least we can all agree that “Wild” is still stupid.
 
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I work for the company that owns Bubba Mugs, I'm sure they'd be open to allowing the brand usage!

Utah Bubbas!


(Legal disclaimer for any of my company lawyers reading, I acknowledge I have no authority to offer or make brand usage claims...) haha
 
I was looking up things Utah is famous for, trying to think of a cool name. I am thinking something that coincides with the natural beauty of the area.
I was surprised to learn that Utah is or was the gayest city in America. I never would have guessed, I assumed it was and is San Fransico
So just call them the Rainbows and be done with it 🌈
 
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Utah Outlaws absolutely does sound good and as you say, wild west, check boxes, it truly does, have to be on the Will Accept list of the ownerships family though...not sure if they will like Outlaws and the negative conotation that some associate with same.
Personally I wouldn’t go for it as an owner. Too much glorification of crime and if they do anything illegal it would be too god damn funny.
 
Selfishly this was too close to the Avalanche anyways. Glad this happened. They have other options to lean on.
 
see now we are thinking

Utah Ye Tis
Utah? Ye, ‘Tis!

A la Lionel Hutz

IMG_7739.jpeg
 
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Utah Yutes..


Since they can use the Utes, they could also pay tribute to the indigenous tribe and go with the Scouts
1737743291182.jpeg

That’s a great logo.
But they could use the name, with a coonskin cap pioneer type of logo
 

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If the NHL didn't have its unhealthy obsession with Phoenix, then they could've just kept the Coyotes name for now and maybe changed the name in the future if the fans didn't like it.
 
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Is the color scheme set in stone?
I like Outlaws or Marauders but the current color scheme doesn't match.
 
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