Utah Hockey Club down to final 3 names: Hockey Club, Mammoth, and Outlaws (upd: Wasatch already nixed)

[Ratsreign]

Are there wolverines in Utah? They are certainly badass creatures.
Utah Wolverines....
idk if that “sounds” good, though.

Wasatch Wolverines

alliteration is key

 

[VaporTrail]

Well pretty much whatever they call them now will be a failure lol...way to go Utah lol

 

[onmygameboi]

Hockey Club.

It's a shitty name if the whole league is named "Hockey Club", but if you're the first ones to do it, yeah. Do it.

This would be ideal, but I come from a place and time where everyone makes the wrong choices but can talk a good game.

It doesn't matter, until it does.

 

[Nogatco Rd]

Yeti was dumb name but still ticked the courts blocked it and also let Stanley Cup be used by a product (utterly bizarre - I'm going to start putting out a line of Lombardi Cooler Bags and make a fortune).

The courts didn’t block anything.

The US Patent & Trademark Office rejected Utah HC’s application to trademark the use of the word “Yeti” in order to sell "clothing, namely, shirts, T-shirts, jerseys, sweatshirts, sweatpants, caps, hats, scarves, infant and toddler one-piece clothing, pajamas, bandanas, underwear, gloves, socks, shorts, suspenders, swim trunks, coats, jackets, robes, pants, leggings, sweaters, ear muffs, cloth bibs, belts, warm-up suits, headbands and wristbands"

Since there’s already a company who trademarked the use of the wordmark “Yeti” for selling many of those same items, it shouldn’t really be a surprise that Utah HC’s application was denied.

and also let Stanley Cup be used by a product (utterly bizarre - I'm going to start putting out a line of Lombardi Cooler Bags and make a fortune)

William Stanley patented the original insulated “Stanley” drinking vessel in 1913, long before the hockey trophy was being used to sell merchandise

 

[CatOTails]

IMO Utah Outlaws sounds like a local branch of Outlaws MC or a CoD team of 15-year olds.
Just leave it as "Hockey Club" and move on. At least it's something unique.

 

[MoneyManny]

Outlaws reminds me of the cringe ass UFC "trailer trash tough guy" branding they had in the 2000s-2010s. Too edgy for me.

 

[torniojaws]

If it’s Utah HC, I’m going to laugh my ass off

Sounds like an Allsvenskan (the "AHL" of Sweden) team name.

Wasatch? That snatch!

 

[Dirtyclapper]

Utah HC is so lame this isn't soccer. Either outlaws or mammoth are both good, I feel like the logos for either would be pretty badass