Utah Hockey Club down to final 3 names: Hockey Club, Mammoth, and Outlaws (upd: Wasatch already nixed)

[The Burdened]

We already have that. Have to believe they would get rejected again if they went that direction...

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I don't think you understand why Yeti got rejected

 

[Mr Positive]

Wait til you find out what the habs logo means..

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I always liked that aspect of it. Utah is the western conference Habs

 

[tarheelhockey]

Wasatch and HC are bad for opposite reasons. One’s too obscure, the other’s too generic.

That leaves Mammoth which is… fine.

I’d still have preferred Outlaws.

 

[a mangy Meowth]

I don't think you understand why Yeti got rejected

I don't - not a lawyer

 

[Coffey]

Outlaws was the superior option from the start.

Probably too offensive for them.

 

[Mr Positive]

Wasatch and HC are bad for opposite reasons. One’s too obscure, the other’s too generic.

That leaves Mammoth which is… fine.

I’d still have preferred Outlaws.

I like Outlaws fine but I'd cringe pretty hard the first time I heard a commentator say "the Outlaws really STOLE two points tonight"

 

[Pablo El Perro]

Mammoth is the one I prefer least.

 

[Mr Positive]

I suppose the issue with UTC is that it's very adult. It'd be pretty hard to get kids into it. I remember when the Sharks got in. They got popular on the name and logo alone. I think I got into them for that reason as a 10 year old or whatever

 

[wesott11]

Take a video & post here, please.

OF only

 

[BKarchitect]

Who cares if Wasatch is too obscure for some rando in New York or Örnsköldsvik, that’s precisely why I think it’s kind of interesting. Its ties together local geography and is a nod to the native peoples as well.

It is kind of a nebulous nickname but I’d say it offers some flexibility in the branding potential. Obviously you have the tie in with the mountains but also the Shoshoni translation to “blue herron” which can riff off the blue coloring already established and the species of herron (bird) native to the area that can lend more to the identity package and mascot.

I really, really like it. Lots of potential IMO.

 

[Pablo El Perro]

I suppose the issue with UTC is that it's very adult. It'd be pretty hard to get kids into it. I remember when the Sharks got in. They got popular on the name and logo alone. I think I got into them for that reason as a 10 year old or whatever

I'm not sure names like Rangers, Canadians, Leafs, Oilers, Stars, Capitals, Redwings, and so on are good for kids.

Who cares if Wasatch is too obscure for some rando in New York or Örnsköldsvik, that’s precisely why I think it’s kind of interesting. Its ties together local geography and is a nod to the native peoples as well.

It is kind of a nebulous nickname but I’d say it offers some flexibility in the branding potential. Obviously you have the tie in with the mountains but also the Shoshoni translation to “blue Herron” which can riff off the blue coloring already established and the species of Herron native to the area that can lend more to the identity package and mascot.

I really, really like it.

I like it cause I never heard of the mountain range.

 

[Leafs87]

Utah Wasatch. Just move em back to Zona if this is how we’re gunna start this relocation lol

 

[BKarchitect]

Let’s be real here. It never truly mattered what they picked. Team identity branding is like peak 21st Century internet outrage fuel.

At the end of the day, if the majority of locals want something to represent them, thats all that matters.

The only reason 90% of team nicknames annd brands are not endlessly ridiculed is because we are used to them.

 

[La Bamba]

Keep Utah HC, the haters can cry about it lol

 

[spiny norman]

I would vote for Mammoth.

 

[Ratsreign]

I suppose the issue with UTC is that it's very adult. It'd be pretty hard to get kids into it. I remember when the Sharks got in. They got popular on the name and logo alone. I think I got into them for that reason as a 10 year old or whatever

Lot of Panthers fans scattered around the continent for that very reason.

 

[Blitzkrug]

Honestly? At that point just keep Hockey Club.

It's kind of unique in its own way instead of just being generic mountain/snow related name #34.

Only thing i would suggest is if you're going to go this way, at least design more of a logo than just the circle.

 

[BB79]

If it’s HC, for a logo instead of the habs logo where the H is inside the C, for the Utah HC the C would be inside the H

So a round toilet bowl instead of oblong?

 

[WhiskeyYerTheDevils]

They should just go with Salt Lake City Utahraptors.

 

[Fatass]

Those are seriously the best the new franchise could come up with? Yuk.

 

[Gregor Samsa]

Alright, I’ll shame myself by not googling and asking here: what is a wasatch?

 

[BB79]

Those are seriously the best the new franchise could come up with? Yuk.

Utah Yuk! That sounds great!

Alright, I’ll shame myself by not googling and asking here: what is a wasatch?

Mountains

Utah Wasatch Mountains [Maps, Trails, Info]

The summits of Utah dramatic Wasatch Mountain Range stand proudly above the valleys to the west, boasting thousands of feet of prominence.

www.visitutah.com

 

[Nogatco Rd]

Utah Redskins has a nice ring to it I wonder if they considered that

 

[Nothingbutglass]

Let’s be real here. It never truly mattered what they picked. Team identity branding is like peak 21st Century internet outrage fuel.

At the end of the day, if the majority of locals want something to represent them, thats all that matters.

The only reason 90% of team nicknames annd brands are not endlessly ridiculed is because we are used to them.

You obviously know nothing about marketing. Wasatch would be the worst name in sports.

 

[D Wakaluk]

Alright, I’ll shame myself by not googling and asking here: what is a wasatch?

A boring and more kid friendly hybrid of a sasquatch and wasquatch.

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Stick with HC, atleast it's different