Atlanta has been doing this for years for the Falcons and Atlanta United. They have made money on concessions than ever before because of it because people don't feel ripped off and come inside the building earlier. They even have like $5 draft beers. Also people end up spending more money on merch as well.
Fan-friendly pricing makes it possible to feed a family of four at Mercedes Benz Stadium without taking out a second mortgage. But that doesn't mean the Falcons are making less money.
sports.yahoo.com
I've been sending surveys to the Devils for years now about it because as a full season ticket holder I just eat at home before or after the game because the prices are insane. It's $7 for a bottle of water. It's embarrassing.
I also have season tickets for the Red Bulls(MLS) and they don't have fan friendly prices but they have been doing this for a few years now where you can buy an all you can drink souvenir cup for $40 for the entire season. While it's still a bit expensive it's not bad at all when you divide it by all the home games so it turns into almost $2 a game if you get 1 refill each game. It's even less the more you get obviously.
I was hoping it was the start of them going towards fan friendly pricing but it hasn't happened yet. I do believe their prices are still cheaper than Prudential which is outta control right now.
Funny enough this just was brought up today on a Devils group too...
www.nhl.com
