"Since defeating Cody Rhodes at WrestleMania 39 on April 2 of this year, Roman Reigns has only defended his title once on television in the last 175 days and counting and that was back on August 5th."
What a joke.
Same exact booking as Roman at his most hated: gets booked so there's absolutely no reason to enjoy his push, so then people predictably get sick of him while the stupid marks bend over backwards to defend shit booking.
"But he's a heel."
So then book him like a heel. Have him squash a jobber once a month and actually put him over as a strong bad guy.
No, we'll make him win via interference, because that's the same as being a well-booked heel, right?