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Messi's arrival, coupled with the Women's World Cup as the women's national team efforts a three-peat, will contribute to the growth of soccer in America, said Roger Bennett, co-founder of Men in Blazers, a soccer-focused media company.
"America will be a normal football nation in which the game is loved and it thrives, and maybe one day will produce a Lionel Messi of our own, which is when we know we've really made it," said Bennett.
Bennett compared Messi's arrival in the U.S. to LeBron James deciding "he's gonna pack up and go and play for the Shanghai Sharks in China."
Literally 0 hype for the bird football here this time around, compared to the Euros
Maybe because the real season starts soon and it's transfer window time so people are more interested in Man United's latest signing and whether Harry Kane is going to Bayern Munich
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