John Price was a creature of habit. Every morning, the 45-year-old pudgy man woke up in his cluttered apartment, surrounded by his mountain of plushies, and logged onto HFBoards. Known for his relentless posting in the "Useless Thread," he was infamous for his long-winded tangents about plushie collecting and his borderline obsession with Millerade—a bafflingly unpopular citrus drink named after a backup goalie from the 1990s.
Despite his eccentricities, John lived a modest, if lonely, life. His apartment was more stuffed than decorated, every corner filled with plushies of all shapes and sizes. To him, they weren’t just toys—they were companions. His favorite, a battered teddy bear named Sir Fuzzybottom, had been with him since childhood, absorbing years of tears, spilled Millerade, and dreams of a life less ordinary.
Then, one seemingly mundane Saturday, John’s life changed forever. As he sat in his threadbare recliner, sipping Millerade and scratching off his Powerball ticket, his heart began to race. One number matched. Then another. By the time he revealed the sixth number, he was shaking. He double-checked, triple-checked. He wasn’t dreaming. He had just won a billion dollars.
The news spread quickly on HFBoards. Threads speculating about how John would spend his fortune flooded the forum. “Will he buy an NHL team?” one user joked. Another quipped, “He’s gonna build a Millerade factory in his apartment.” But no one truly predicted what John would do with his newfound wealth.
Within days of claiming his winnings, John went on an unprecedented spending spree. He purchased warehouses to house his ever-expanding plushie collection, commissioning custom creations from top artists around the world. He even paid for life-sized plush replicas of every NHL mascot, including Gritty, which cost him $100,000 alone.
He didn’t stop there. Fueled by years of mockery over his love of Millerade, John bought the rights to the defunct brand and relaunched it as a global empire. Billboards appeared overnight, plastered with slogans like “Millerade: Drink the Dream” and “For the True Underdogs.” He funded commercials starring his plushies, and even hired Wayne Gretzky for a bizarre spot where the hockey legend pretended to drink Millerade during a game-winning goal.
But John’s ultimate passion project was the "SnuggleDome," a $500 million plushie mecca located in the heart of Anaheim. It was a sprawling, state-of-the-art facility featuring plushie museums, interactive exhibits, and even a “plushie spa” where collectors could have their treasures restored. PlushieCon, an annual convention held at the SnuggleDome, drew thousands of enthusiasts from around the globe.
For a while, it seemed like John had finally found his purpose. He was no longer just the butt of the joke—he was a billionaire, a mogul, the plushie king. But wealth and obsession can be a dangerous mix.
The cracks in John’s empire began to show within a year. Despite the initial hype, Millerade’s sales plummeted once the novelty wore off. Critics panned it as “the beverage equivalent of sadness,” and social media turned it into a meme. The plushie market, once niche and charming, became oversaturated as John flooded it with his gaudy, overpriced creations.
But the biggest blow came from within. As his wealth grew, John became increasingly isolated. He alienated his few online friends by boasting incessantly about his success. His HFBoards posts grew erratic, often devolving into rants about how no one appreciated his “genius.” The Useless Thread, once his sanctuary, became a battleground of former allies mocking him.
John’s spending spiraled out of control. He poured millions into increasingly bizarre projects, like a failed attempt to create a plushie amusement park and an ill-advised venture into Millerade-flavored energy drinks. His once-loyal team of employees abandoned him, citing erratic behavior and unpaid wages. Lawsuits piled up.
By the second year, John was broke. The SnuggleDome was repossessed and converted into a storage facility. Millerade disappeared from shelves once again, becoming a punchline in “worst beverage” lists. Most devastatingly, John was forced to auction off his beloved plushie collection. Watching Sir Fuzzybottom go to a stranger for $5 broke something in him that could never be repaired.
John moved back into his tiny apartment, now empty and hollow without his plushies. The walls, once colorful and alive with soft companions, were bare. The fridge held nothing but a single bottle of expired Millerade. He stopped posting on HFBoards, his account fading into obscurity.
One day, a concerned neighbor called the authorities after noticing that John hadn’t left his apartment in weeks. They found him slumped in his recliner, clutching the last plushie he had managed to keep—a cheap, mass-produced teddy bear from a carnival. In his hand was a crumpled lottery ticket, the numbers long faded.
John Price had chased a dream, only to have it slip through his fingers. In the end, he was just another cautionary tale of how even a billion dollars can’t buy happiness—or bring back what truly matters.