TV ratings for sports other than hockey

Kirk Van Houten

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May 7, 2019
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ABC delivered the top game in each of Saturday’s main college football windows, marking the second-straight week — and the sixth time in 12 weeks this season — that the network has accomplished the feat. Most, but not all, of those windows have been part of its “SEC on ABC” package.

ABC has now won the primetime Saturday window ten times in 12 tries this season. As in primetime, ABC has now won the mid-afternoon window ten times in 12 weeks. The Longhorns’ win helped ABC win the Noon ET window for a seventh time in 12 weeks — meaning that in most weeks this season, ABC has topped the FOX “Big Noon Saturday” window head-to-head. It should be noted that ABC regularly puts its weakest game telecast in the Noon ET window, while FOX typically schedules its biggest game of the week in that slot. Overall, ABC has won three-quarters of the Saturday windows in which it has aired games (27 of 36). By comparison, FOX has won five windows (all at Noon), NBC three (one at 3:30 and two at 8:00) and CBS one (3:30).

In other week twelve action, ESPN bookended its quadrupleheader with 1.85 million for Clemson-Pittsburgh and 1.75 million for Kansas-BYU. The former game declined from Oklahoma-BYU last year (2.17M). In between, Boston College-SMU drew 957,000 and Arizona State-Kansas State 849,000, down 46 and 63 percent respectively from last year’s comparable windows (North Carolina-Clemson: 1.76M; Florida-Missouri: 2.27M).
 
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Kirk Van Houten

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May 7, 2019
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Sunday’s Chiefs-Bills NFL national window averaged a 15.1 rating and more than 31 million viewers on CBS, trailing only Cowboys-Dolphins on Christmas Eve last year (31.52M) as the most-watched national window since 2007 — when CBS drew 33.8 million for Peyton Manning and the Colts against Tom Brady and the undefeated Patriots. (As with any viewership milestones of this sort, keep in mind that out-of-home viewing was not included in Nielsen estimates until 2020.) The Bills’ win delivered the fourth-largest audience on record for the NFL national window and one of the ten-largest regular season audiences overall outside of Thanksgiving (records date back to 1988).

Earlier in the day, CBS averaged 19.8 million for the first half of its doubleheader — its most-watched early doubleheader window since 1992. Both CBS windows outperformed the primetime telecasts, with NBC’s Sunday Night Football at an 8.0 and 15.31 million for Bengals-Rams and ESPN’s Monday Night Football clocking in around 17 million for Texans-Cowboys (an exact figure for MNF will be provided when available). Both windows declined from last year, when SNF drew 18.45 million for Vikings-Broncos and MNF had a milestone audience of its own with 29.03 million for Eagles-Chiefs.
 

LadyStanley

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Sin City
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Kirk Van Houten

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May 7, 2019
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Truly intrigued to see the numbers of a not that relevant edition of "the game"


FOX also won the mid-afternoon window for the first time this season, as Colorado’s upset loss to Kansas drew 6.22 million — the most-watched Buffaloes game this season. The previous high was 5.67 million for their week two matchup with Nebraska on NBC (5.67M). ABC’s competing Kentucky-Texas game drew 4.47 million, its least-watched game in the mid-afternoon window since UCLA-LSU in week four (2.73M). This weekend was just the third this season in which ABC did not win the mid-afternoon window. Alabama-Oklahoma faced tougher-than-usual competition from Army-Notre Dame on NBC, which drew 4.1 million (including additional streaming data tracked by Adobe Analytics) — the largest audience to watch Notre Dame play against the armed forces since a 1996 game against Air Force.

Notre Dame’s win delivered the team’s largest NBC audience since their upset loss to Northern Illinois early in the season (4.3M). It was the first half of a rare — likely unprecedented — primetime NBC doubleheader, with USC-UCLA averaging 2.3 million in a late night window. NBC’s Big Ten coverage this season is averaging 3.6 million viewers (again including Adobe Analytics), up 45% from the same point last year. Shifting to cable, ESPN topped out at 2.53 million for the four-overtime Texas A&M-Auburn game Saturday night, preceded by BYU-Arizona state at 1.31 million and Wake Forest-Miami at 986,000.
 

Kirk Van Houten

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May 7, 2019
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Thanksgiving weekend special:

With Chiefs involved, NFL up more than 40 percent on Black Friday


Thursday’s Giants-Cowboys NFL Thanksgiving Day game averaged 38.5 million viewers, marking the Cowboys’ least-watched game on the holiday since 2020 against Washington. The three intervening games each topped 40 million viewers, including the previous Thanksgiving matchup of the Giants and Cowboys two years ago — which drew an NFL regular season record 42.1 million. Earlier in the day, the Lions’ narrow win over the Bears averaged 37.4 million on CBS — the largest audience on record for a Lions game on the holiday. (Keep in mind the aforementioned out-of-home caveat). Viewership jumped 11% over Packers-Lions on FOX last year (33.70M). As is again typical for Thanksgiving, the game was the second-most watched of the NFL season. In the nightcap, NBC drew 24.18 million for Dolphins-Packers — down 2% from 49ers-Seahawks last year (24.78M).

In the second-annual Black Friday NFL game, Raiders-Chiefs averaged 13.51 million viewers across Amazon Prime Video and local broadcast affiliates in the participating markets — up 41% from Dolphins-Jets last year (9.61M). The Black Friday game is not part of the Amazon Thursday Night Football package and is excluded from the network’s TNF averages. TNF has averaged 13.25 million viewers so far this season, meaning that the Black Friday audience was slightly above the primetime average.

Leading directly out of the Bears-Lions NFL game, the Thanksgiving Day Illinois-Arkansas men’s college basketball game averaged 5.1 million viewers on CBS — marking the second-largest regular season college basketball audience since 2008. The only game with a larger audience over that span was Michigan State-Arizona on FOX last Thanksgiving, which aired in the same post-NFL window and averaged 5.2 million.

ESPN averaged a 0.30 rating and 655,000 viewers for the Thanksgiving night Memphis-Tulane college football game, down 70% in ratings and 71% in viewership from the Mississippi-Mississippi State “Egg Bowl” in the same window last year (1.0, 2.29M). The “Egg Bowl” aired on Black Friday this season in a mid-afternoon window on ABC. Figures for that game were not immediately available. Viewership also declined sharply from last year’s Tulane-Memphis game, which averaged 1.72 million, but that game aired in a Friday night October window sans any meaningful competition.
 
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