Kirk Van Houten
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- May 7, 2019
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"SEC on ABC" sweeps second-straight CFB Saturday
For the second-straight week, and the sixth time in 12, ABC delivered the top audience in each of the major college football windows.
www.sportsmediawatch.com
ABC delivered the top game in each of Saturday’s main college football windows, marking the second-straight week — and the sixth time in 12 weeks this season — that the network has accomplished the feat. Most, but not all, of those windows have been part of its “SEC on ABC” package.
ABC has now won the primetime Saturday window ten times in 12 tries this season. As in primetime, ABC has now won the mid-afternoon window ten times in 12 weeks. The Longhorns’ win helped ABC win the Noon ET window for a seventh time in 12 weeks — meaning that in most weeks this season, ABC has topped the FOX “Big Noon Saturday” window head-to-head. It should be noted that ABC regularly puts its weakest game telecast in the Noon ET window, while FOX typically schedules its biggest game of the week in that slot. Overall, ABC has won three-quarters of the Saturday windows in which it has aired games (27 of 36). By comparison, FOX has won five windows (all at Noon), NBC three (one at 3:30 and two at 8:00) and CBS one (3:30).
In other week twelve action, ESPN bookended its quadrupleheader with 1.85 million for Clemson-Pittsburgh and 1.75 million for Kansas-BYU. The former game declined from Oklahoma-BYU last year (2.17M). In between, Boston College-SMU drew 957,000 and Arizona State-Kansas State 849,000, down 46 and 63 percent respectively from last year’s comparable windows (North Carolina-Clemson: 1.76M; Florida-Missouri: 2.27M).
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