I think the Argos need sustained success to build any momentum in the market. This team is the king of going on a miracle Grey Cup winning run every 5 years and being completely irrelevant the other 4. I am hoping people will be stir crazy after Covid and will be looking to try new things that get them out of the house.
People I talk to say the games are boring and they always lose. Yet these same people have no issues watching terrible Blue Jays teams who often put on a boring display. This leads me to one of three conclusions. People are sheep and the constant barrage by Sportsnet advertising games is working. Baseball is family friendly compared to the CFL. The CFL is not the top league in the world and casual football fans in Toronto, Vancouver, and Montreal treat it as such.
As someone who played Canadian University football, I can tell you my biggest pet peeve is listening to casual football fans talk about how awful CFL players are compared to the NFL.