jdatb
Registered User
- Apr 29, 2014
- 2,397
- 2
Lots of comments about the slideshow/multi-page format. The reason you see this format all over the place is for ad impressions. People will pay per "impression" an ad gets. If a reader goes to one page, and sees 2 ads, the blog gets paid for 2 impressions. If the reader has to click through a dozen pages, they can see 24 ads, and the blog gets paid for 24 impressions. I'm not really a fan of the format either, but it does make blogs a lot more money.
Source: I'm an analyst at a tech company, and work with our paid advertising team on a regular basis
Yup. When OP said it was for formatting purposes I chuckled. Honesty is much preferred.