I did a lot of work this year on that North Side, and I can tell you that this is not the ideal location in terms of demographics.
South side would be more ideal.
But downtown needs investment or it will become a ghost town, a victim of urban sprawl which is a real problem in Winnipeg, as we have the least population density of any city in Canada, by a fairly wide margin.
It's a better location than St. James, which was an absolute traffic nightmare to get out of. Luckily there were plenty of good eateries around the arena back then.
The access through the walkways is a winter treat for people who don't want to brace the cold, although winter keeps getting shorter here.
I got my mom out on Saturday to her first game in 40 years. She was impressed with the scoreboard, as us older fans can remember having to watch the game on the TVs underneath the upper deck. She also noted there was a lot more female fans than she had seen in her day. So hockey in Winnipeg is being marketed in a broader sense.