Ticket/Attendance Discussion: The Sequel

[DRW204]

Not overly surprised they didn't sell out. They hardly sold out early last year and the home opener didn't sell out either. Was it not Thanksgiving in Edmonton last night .
IMO the price of everything, garbage downtown, and overall cheaper & arguable better bang-for-your buck alternatives is what the Jets sales is up against.

 

[blueandgoldguy]

I never really buy the "garbage downtown" as some major reason for the decline in jets ticket sales. It's well down the list.

 

[Gm0ney]

They could have dropped turkeys out of a helicopter over CLC

Hear me out: Turkey cannon!

 

[Gm0ney]

I never really buy the "garbage downtown" as some major reason for the decline in jets ticket sales. It's well down the list.

The bottom line is that TNSE is going to have to get off their asses and hustle for ticket sales. They can't sit on their laurels and just put up the "NHL Hockey" shutter and expect regular season sell-outs anymore. Those days are long gone - and probably needlessly since they could've milked it forever if they weren't so terminally tone-deaf.

 

[blueandgoldguy]

The bottom line is that TNSE is going to have to get off their asses and hustle for ticket sales. They can't sit on their laurels and just put up the "NHL Hockey" shutter and expect regular season sell-outs anymore. Those days are long gone - and probably needlessly since they could've milked it forever if they weren't so terminally tone-deaf.

I think they are hustling for sales.

 

[Gm0ney]

I think they are hustling for sales.

I mean relative to their marketing plan of doing absolutely nothing from 1996-2021, sure.

Winnipeg was such an easy market from the time they brought in the Moose until the wheels started coming off a few years ago, they've just got no marketing sense. The marketing cupboards are bare!

 

[KingBogo]

I never really buy the "garbage downtown" as some major reason for the decline in jets ticket sales. It's well down the list.

I think one of the problems is we have so few people who actually live downtown and very few wealthy individuals. Going to a Jets game for most people isn't a a spur of the moment sort of thing where you can walk a block or 2 and go to the game at the last minute. It takes a plan and a willingness to travel from the suburbs, deal with parking and weather. Most people won't do this at the last minute even with free tickets.

 

[bustamente]

Jets season tickets sales have gone up 500 to give them 10k for the season. Article is on CBC online if you want to read more

 

[wpg1]

Feel like TNSE needs to capture some of the lighting that the bombers have. Where people who are looking for a night out will happily spend the $40 just to get into a bomber game. The game is almost a bonus; however, the stadium is treated as an event. I'm positive there are higher ups that do not want the "Mickey mouse" antics, but I think with all the new changes (Mach 10 band, giant sing along, and win the seat upgrade) they are dipping their toes in that water.

I understand the differences with the concourse of IG field. Why not have the sections and seats in the upper bowl that don't sell regularly be the "Party zone" get the fan camera to focus in that area a little more, bring in the beer vendors that walk up and down the stairs, have one of the corner bars dedicated to the rowdier crowd, start the chants etc.

 

[jetsmooseice]

Jets season tickets sales have gone up 500 to give them 10k for the season. Article is on CBC online if you want to read more

According to the story: "During the 2023-24 season, the Jets sold an average of 13,490 tickets per game, according to hockeyDB.com. That worked out to 1,831 empty seats at Canada Life Centre, the second-smallest arena in the NHL."

It's an interesting situation because there is no question that the interest is there. This is not an apathetic market when it comes to the NHL by any means. I'd bet my bottom dollar that this is purely an issue of cost. Obviously there are many exceptions on an individual level, but on the whole people don't have the same level of disposable income as they did 10-12 years ago. Combine that with ticket price increases, and it's easy to see why some seats aren't moving the way they used to.

I really do think the way forward is with mini-packs. For most people, 6, 8 or 10 grand for a pair of seasons tickets year after year is a big ask. Unless you are one of the fortunate very high earners, have a business or whatever, you have to stop and really think about spending that much money. But if you get people to sign up for a 10 game package, it's much easier to swallow. It takes effort to sell all of those, but it's probably more sustainable in the long run at those price points.

On a related note, my Bomber season tickets are about 1 thousand a pop and to me it's a no-brainer, it's so enjoyable that I don't even really think about it before hitting renew. I got a good discount on my Grey Cup tickets next year by committing for three years as a STH. Easy decision. That's a good example of how the Bombers use a carrot rather than a stick.

 

[AtomicJets]

Game 1 sold 1154 more tickets than last year, Game 2 sold 1690 more tickets than last year. With the news that season ticket sales are up 500, it sounds like the attendance is bouncing back but still has more work to do to retain and gain another 500+ season ticket holders next season and eventually return to sellouts every night. Winning some rounds in the playoffs would help with that.

 

[MelikeJets]

They could have dropped turkeys out of a helicopter over CLC

One of the best lines in TV comedy history!

 

[Monkey D Luffy]

To be fair to the Jets I've been getting calls from their sales department at least once a month. Unfortunately a ticket package isn't in the budget at the moment (I have Bomber seasons and will go to games when I can) but at least they're trying.