I don't like the orca bay logo but the way they rendered it in a monochromatic looking palette is very smart. It's a modern palette and the logo works on almost any background colour which is great for merchandising. It's a bit like the Yankees classic Tiffany logo that is seen on every colour of baseball cap. Pink, yellow, camouflage whatever, there is so much flexibility with that orca logo. Merchandising would be very limited if they were restricted to their 3 colour uniform palette.
The uniforms are gorgeous but medium blue and green are difficult to work with. They don't contrast well and they are harder to match in the textile industry. The Canucks had the same problem when they wore orange, red and black uniforms. CCM could no longer manufacture jerseys in those colours and their merchandise palette was frequently mismatched. As a result they had to change to gold, red and black.
Yeah, exactly. It makes sense in providing a huge amount of flexibility in what they can do with it.
It means that since the Orca doesn't have Green in it, when it comes to the most basic of merchandise like a plain ol' T-Shirt as posted...no, it's not going to have the green in there. I mean, you're not going to just add it in there just to have it...making it different from the "real thing". And you're not going to have basic T-shirts all "two tone" or start adding in jersey style stripes or anything. So that's the price you pay for the versatility mentioned...
But there's still a ton of merchandise out there that
does have the green accents, if that's what you're after. And that's usually the more "premium" stuff. Which from a merchandising perspective, probably works well for them as well. They can pretty much adopt the mantra, "You want the blue
AND the green? Pony up for the nicer/more expensive item!"
Plus, they've left all kinds of avenues open to themselves to sell plenty of instances of the "alternative logos" and stuff as well, which open up a whole different set of merchandising opportunities.
It is a business after all, and this is a good setup that allows them to make a lot of money in a variety of ways. That's capitalism at work!