The Ratings Thread - a lot of people watched wrestling on Super Tuesday, sort of
- Thread starter M.C.G. 31
- Start date
GKJ
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Rampage had been #1 in cable before baseball playoffs, which running at 10pm is a major success.
Beating WWE in women 18-49 when they’ve had so much trouble drawing them is also huge.
It’s just funny how WWE sets out to prove that AEW is not legitimate competition, and yet every time they do it accomplish the exact opposite. Friday was a 200% win for AEW.
It’s 2021. Why the hell does anyone care about TV ratings? Go look at YouTube numbers for a better indication.
Unholy Diver
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Scandale du Jour
JordanStaal#1Fan
Well, social media numbers are indeed very important. Shows how popular a brand is... AEW trended OVER Smackdown on Friday night.
Next step for AEW is to move away from the PPV model and get a deal with their partners for streaming rights. Warner have this cute little platform called HBOMax... perhaps...
Scandale du Jour
JordanStaal#1Fan
Not yet, but they will be able to get them if they continue to show that their brand is nearly as valuable as WWE in key demos.
As I just mentioned, streaming rights are the next logical step for TK and AEW. If they can sell their library + special live shows to HBO Max, they are going to make a lot of money. NHL has been able to secure a lot of money from ESPN and their brand value is likely much lower than AEW.
Once they establish these revenue streams, AEW will be able to outbid WWE for top free agents... which they might not even not to do because Vince is dead set into building his own steroid freak "stars".
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Unfortunately, advertisers have always looked down upon wrestling fans. Even with good demo numbers they won't spend big on pro wrestling. They think the average wrestling fan is uneducated and unemployed with little to zero disposable income (and honestly they're probably right). AEW gets better demo numbers than the NHL, but advertisers will still spend more on NHL than AEW.
Apex Predator
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I use to watch WWE but once AEW came in I slowly stopped watching it. move been out of the WWE loop for probably close to 2 years. Has WWE improved?
I know about Roman Reigns going heel and that’s been a success but besides that anything else been good?
I know about Roman Reigns going heel and that’s been a success but besides that anything else been good?
Scandale du Jour
JordanStaal#1Fan
And, yet, the WWE got a HUGE contract from FOX.
Good marketing people look at numbers, not perceptions. Look at the ads running during Smackdown, Rampage and Dynamite. Plenty of mainstream companies. State Farms even sponsors guardrails in AEW... they are a major sponsor of the NFL.
What you say was true in the 90s, but it is not anymore, IMO.
TheBeastCoast
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Nobody is making money off YouTube numbers. That is why the people running the shows care about ratings lol
GKJ
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WWE specifically yells and screams about YouTube numbers, especially when they look bad. They made Jinder the champion because of YouTube.
Scandale du Jour
JordanStaal#1Fan
False. Many YouTubers make a lot of money off of YouTube. I do not know about enough how YouTube to know if it applies to brands like WWE and AEW, but I am pretty sure they get pretty good ad revenue off of their millions of views on YT.
TheBeastCoast
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Eh YouTube gives out significantly less money then they did even 5 years ago. A lot of creators survive off of community donations(patreons) and paid sponsorships now and cant make a living off YouTubes adsense. I am sure they get some money back from YouTube views but it would be an absolute drop in the bucket compared to a lucrative TV contract.
Jussi
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Then why did Turner bump AEW for the NHL? AEW draws more viewers and has better demos.
Scandale du Jour
JordanStaal#1Fan
To get a new property and use a working one to raise ratings on another one of their channels. TBS is not really a demotion.
WWE is better now than it's been in a long time. Reigns is killing it as a heel and he has a HUGE matchup with Lesnar this Thursday at Noon ET Live on Peacock in the US and the WWE Network outside of the US. It's an absolute stacked card that every wrestling fan won't want to miss.
Diversity is one of the things WWE is lightyears ahead of AEW right now. Of the 9 matches scheduled for Crown Jewel, 8 have at least one POC participant. Compared to AEW All Out only 3 matches had a POC participant.
Khelandros
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If Youtube wasn't a viable solution, helping to grow a product and make money, then why does AEW have two prominent shows on it?
Unholy Diver
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They don't have any prominent shows on youtube, they put a couple hours of jobber matches a week on there, just like WWE puts crap like main event on their network, no cable or tv channel would air that crap
GKJ
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AEW had 11 *women* of color in just the battle royal alone, including 2 out queer women and one who is transgender. In one match.
Sheppy
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Apex Predator
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Are there really people out there saying AEW is more diverse than WWE? You people really are a cult.
Apex Predator
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you are making it seem they are not diverse at all though. I hope you can see how your post can be interpreted.
