Tkachuk Norris
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- Jun 22, 2012
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They should hire Jake Paul to fight Bobby Orr on skates. That’ll appeal to the young folks
The NHL does a horrible job marketing itself
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Grate n Colorful Oz
Pure Laine Hutson
PlayersLtd
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PlayersLtd
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Not like I'm overly drawn to it but the tipping commercial is actually brilliant.
It touches on a current hot button topic that everyone can relate to, understands and has an opinion about (tipping) but does so in a tasteful and quirky way.
All the while, it alienates goalies which is an accurate representation of their place in the NHL.
And at the end everything is redeemed with a recognizable face (Marchand) refuting the whole premise of the first 20 seconds of the commercial in a way that represents the other side of the tipping debate and makes the whole sequence before it kind of likeable by adding levity. It also accurately represents NHL relationships with the net front pest ever so slightly antagonizing the goalie, which is exactly what happens on the ice.
OP and so many others claiming it's terrible when in fact it's pretty clever. We as hockey fans should understand and appreciate it more than anyone.
The gen z one follows the same formula and isn't quite as good but is still clever enough. People will always complain.
Also, I leave you with this gem from the NHL marketing department...
It touches on a current hot button topic that everyone can relate to, understands and has an opinion about (tipping) but does so in a tasteful and quirky way.
All the while, it alienates goalies which is an accurate representation of their place in the NHL.
And at the end everything is redeemed with a recognizable face (Marchand) refuting the whole premise of the first 20 seconds of the commercial in a way that represents the other side of the tipping debate and makes the whole sequence before it kind of likeable by adding levity. It also accurately represents NHL relationships with the net front pest ever so slightly antagonizing the goalie, which is exactly what happens on the ice.
OP and so many others claiming it's terrible when in fact it's pretty clever. We as hockey fans should understand and appreciate it more than anyone.
The gen z one follows the same formula and isn't quite as good but is still clever enough. People will always complain.
Also, I leave you with this gem from the NHL marketing department...
Why does it need to gain new fans, or be what football is? Fo you enjoy it less if it's not the number 1 most popular thing in the world? I don't understand
I think the NHL marketing is better than it was when Crosby was in his prime. I think we all got sick of NBC acting like Crosby was the only player in the league. The popularity thing is a touchy subject. I think we all hate when people who don't like hockey make fun of it, often by taunting us that nobody cares about hockey. Maybe you've been made fun of for liking hockey. I sure as hell have.
And yet, hockey fans are the biggest gatekeepers, aren't we? I've been gatekept, I've admittedly done some gatekeeping myself. Why do we do it? Because we want it to be sincere, I guess. We don't like to have our sport made fun of, but we are the hardest on casuals, aren't we?
And yet, hockey fans are the biggest gatekeepers, aren't we? I've been gatekept, I've admittedly done some gatekeeping myself. Why do we do it? Because we want it to be sincere, I guess. We don't like to have our sport made fun of, but we are the hardest on casuals, aren't we?
This is the progression that I want to see in a hockey ad: face -> body -> training -> incredible athletic movement -> amazing plays / highlights.
Non hockey fans need an on ramp to get to appreciate the plays and highlights that come at the end of the progression. People can appreciate bodies and training or athleticism first.
You sort of see it in some hockey ads but it's buried with cheesy dialogue or they rush to the highlights.
I'm largely coming to this thought based on how I've come to appreciate other sports. For me it starts with the athleticism first, before I get into the plays.
Non hockey fans need an on ramp to get to appreciate the plays and highlights that come at the end of the progression. People can appreciate bodies and training or athleticism first.
You sort of see it in some hockey ads but it's buried with cheesy dialogue or they rush to the highlights.
I'm largely coming to this thought based on how I've come to appreciate other sports. For me it starts with the athleticism first, before I get into the plays.
kerrabria
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- May 3, 2018
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lol an honest business that doesn’t pay its players. NCAA players get compensated thru scholarships at least. And idk what you’re talking about “pretend education.” The criticism of D1 athletes is that they don’t have to try that hard and they’ll still be passed, they have every opportunity and are given every resource to succeed.
- Jan 24, 2007
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I totally agree the ad the op posted is bad. A ton of marketing these days try way too hard to be "clever" at the expense of actually selling their product. The snarky suburban couple talking about product X ads just really get on my nerves and seem to be about half of them. I think these marketing execs/creatives get really bored, and overthink everything (HMMM there's a lot of talk about tipping culture getting out of control....what if we based an ad on a double entendre....) coming up with stuff that is just baffling to someone who doesn't sit around thinking about the product/company for hours.
With that said I don't think the NHL's marketing is really that bad compared to other leagues. I don't sit around an marvel at NFL ads, at least since they elminated NFL films which really did go above and beyond to make the NFL special. Marketing just sucks!
With that said I don't think the NHL's marketing is really that bad compared to other leagues. I don't sit around an marvel at NFL ads, at least since they elminated NFL films which really did go above and beyond to make the NFL special. Marketing just sucks!
Dana White is a douchenozzle but he's 100% correct.
UFC main events draw like 35million viewers worldwide.
Stanley Cup Finals are like 10% of that at 3.5m - 4m viewers.
AintLifeGrand
Burnin Jet-A
Let's look at these two commercials
Both these commercials are lazy, full of inside jokes and won't be understood by a non hockey fan and they likely won't gain a single new fan from either of them.
Does the NHL really think a non-hockey fan knows who any of those goalies are? How many non hockey fans can recognize a goalie with his mask off?
Do they really think a non hockey fan will get the tipping joke or would even think of a player deflecting the puck in front of the net as "tipping"?
Do they really think anyone non hockey fan knows who Brad Marchand is?
With the NFL season wrapping up the NHL should be doing a commercial directed at football fans. When the NFL season ends football fans have hockey or basketball to turn to and hockey coudl easily appeal to football fans with the right introduction.
They could do a parallel with big hits, exciting scoring plays, agile players carving through a defense, and celebrations.
But no, we get bad puns and inside jokes.
Dana White was right
‘They’re old dumb f—ing people that have no idea what’s going on.’ UFC president Dana White slams NHL’s marketing
‘They’re old dumb f—ing people that have no idea what’s going on.’ UFC president Dana White slams NHL’s marketing
The comments come following the Stanley Cup Final, which drew historically low U.S. TV viewership.www.dailyfaceoff.com
Stop trying to make the NHL popular. it doesn’t need to be anything more than it is now
BruinDust
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- Aug 2, 2005
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Yes, MMA is more popular globally than Ice Hockey. That wasn't really my point though.
The Gr8 Dane
L'harceleur
Crosby2010
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- Mar 4, 2023
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There are a lot of things the NHL can do better. Hockey is the best game in the world I think, but the NHL for the longest time was the worst run sports franchise out of the Big 4. Until now. MLB is easily taking the cake here. I used to loathe Bud Selig, but you wish he was back over Rob Manfred running the league. Everything from excess netting in the stands keeping foul balls out of the hands of fans. To the runner on 2nd base in extra innings (beer league anyone?) to the bases getting larger to the suggestion that the league will go to robot umps to call balls and strikes. So much of Baseball is being picked apart by the league and to be honest it was probably the most purest sport out there as far as nostalgia and being almost similar to when Babe Ruth and Ty Cobb played. And that doesn't even get into the issues of the star players who are Hall of Famers that they don't let in or celebrate. So in reality, the NHL is only the 2nd worst when it comes to marketing because MLB has just gotten significantly worse with running the league.
I think this idea that as long as revenues continue to climb then that should be all that matters. This is how Hockey Canada thinks. They make money hand over fist and that's all that matters. It isn't the quality of the program anymore. But I think the reason we all loved hockey was simply because of the game. I think sometimes it is just that simple. The game itself and the atmosphere ought to sell itself. We loved it that way didn't we? But I think so many things changed for the worst that it squandered the fan involvement. The old stadiums compared to the new arenas. Look at Montreal Forum or Maple Leaf Gardens for example. They were all unique. You could sit behind the bench and pretty much tap on Pat Burns' shoulder if you wanted, you were literally that close. The Aud in Buffalo famously had those steep seats behind the goal. But you felt like you were RIGHT on top of the game. You felt more a part of it. More pucks flew into the stands and people were more aware and wouldn't have been on their phones. Also the censorship of the game has hurt it with a younger fan base. Not enough natural rivalries, not enough tempers flaring or animosity among the teams, not enough physicality/fights, not enough colour/personalities allowed from the players. And of course that doesn't even get into the price. I've always felt Baseball is great in spite of MLB. You still want to go to Wrigley Field, Fenway Park, Dodger Stadium, simply because so much baseball happened here and when you enter these stadiums you feel it right away. Hockey used to have that, but another thing is the arenas all look the same now. No unique architecture, a lot less atmosphere. Maple Leaf Gardens was loud, all of the time. The low roof, etc. The other day the Leaf players were complaining about the lack of noise at Scotiabank Arena.
My point is I think the game itself and the atmosphere used to sell itself and much of that has been taken away.
I think this idea that as long as revenues continue to climb then that should be all that matters. This is how Hockey Canada thinks. They make money hand over fist and that's all that matters. It isn't the quality of the program anymore. But I think the reason we all loved hockey was simply because of the game. I think sometimes it is just that simple. The game itself and the atmosphere ought to sell itself. We loved it that way didn't we? But I think so many things changed for the worst that it squandered the fan involvement. The old stadiums compared to the new arenas. Look at Montreal Forum or Maple Leaf Gardens for example. They were all unique. You could sit behind the bench and pretty much tap on Pat Burns' shoulder if you wanted, you were literally that close. The Aud in Buffalo famously had those steep seats behind the goal. But you felt like you were RIGHT on top of the game. You felt more a part of it. More pucks flew into the stands and people were more aware and wouldn't have been on their phones. Also the censorship of the game has hurt it with a younger fan base. Not enough natural rivalries, not enough tempers flaring or animosity among the teams, not enough physicality/fights, not enough colour/personalities allowed from the players. And of course that doesn't even get into the price. I've always felt Baseball is great in spite of MLB. You still want to go to Wrigley Field, Fenway Park, Dodger Stadium, simply because so much baseball happened here and when you enter these stadiums you feel it right away. Hockey used to have that, but another thing is the arenas all look the same now. No unique architecture, a lot less atmosphere. Maple Leaf Gardens was loud, all of the time. The low roof, etc. The other day the Leaf players were complaining about the lack of noise at Scotiabank Arena.
My point is I think the game itself and the atmosphere used to sell itself and much of that has been taken away.
qc14
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- Jul 1, 2024
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Do you honestly think that the NHL -- a multi-billion dollar business -- has not looked into how to maximize its broadcasting profits? This is basically what the MLS did with Apple TV and I would say the first year of that experiment has been average to disastrous depending on who's numbers you trust.
Anemia
aka lack of Iron Man
Wish I could agree or disagree with your take. Unfortunately I can only see about half of the screen at any time with the ridiculous intrusive ads on this website.
Golden_Jet
Registered User
- Sep 21, 2005
- 27,844
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Better check your UFC numbers, they don’t even match the numbers Canada got in finals, let alone 10x
Your numbers way off for SC final as well , Canada had over double that, on a per minute average, 4x that tuned in. That doesn’t include the 2 million streamers.
Now add in the rest of the worlds
numbers.
So to sum it up, no UFC doesn’t have 10x the numbers, it actually had less.
Stanley Cup Final Game 7 is Sportsnet's Most-Watched Broadcast Ever - Rogers Sports & Media
– 15 million Canadians watched the Florida Panthers win the Stanley Cup on Sportsnet – – Game 7 delivered the second most-watched NHL game ever in Canada* – June 25, 2024 – Sportsnet’s coverage of the Stanley Cup Final Game 7, which saw the Florida Panthers defeat the Edmonton Oilers 2-1 to...
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Last edited:
PlayersLtd
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- Mar 6, 2019
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Strangle
Leafs Smol PP
- May 4, 2009
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They shouldn’t even be allowed to play in the NCAA unless they’re academically doing as well or better than their classmates.
Did you read Antonio browns texts? That guy got into college because he can play football. That’s a joke
kerrabria
Registered User
- May 3, 2018
- 4,101
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Why?
Why? Like half the universities in the country have higher acceptance rates than graduation rates. College itself is a joke.
Djp
Registered User
Let's look at these two commercials
Both these commercials are lazy, full of inside jokes and won't be understood by a non hockey fan and they likely won't gain a single new fan from either of them.
Does the NHL really think a non-hockey fan knows who any of those goalies are? How many non hockey fans can recognize a goalie with his mask off?
Do they really think a non hockey fan will get the tipping joke or would even think of a player deflecting the puck in front of the net as "tipping"?
Do they really think anyone non hockey fan knows who Brad Marchand is?
With the NFL season wrapping up the NHL should be doing a commercial directed at football fans. When the NFL season ends football fans have hockey or basketball to turn to and hockey coudl easily appeal to football fans with the right introduction.
They could do a parallel with big hits, exciting scoring plays, agile players carving through a defense, and celebrations.
But no, we get bad puns and inside jokes.
Dana White was right
‘They’re old dumb f—ing people that have no idea what’s going on.’ UFC president Dana White slams NHL’s marketing
‘They’re old dumb f—ing people that have no idea what’s going on.’ UFC president Dana White slams NHL’s marketing
The comments come following the Stanley Cup Final, which drew historically low U.S. TV viewership.
Can you post links to these ads. They are showing as images
Th ads are geared to existing hockey fans, not non-fans. A big part of advertising is getting existing customers to consume more.
Also, I don’t think non-hockey fans are dumb enough to think tipped shots don’t exist. It think they get the joke. But again this is for existing fans and air during NHL programming.
Also, I don’t think non-hockey fans are dumb enough to think tipped shots don’t exist. It think they get the joke. But again this is for existing fans and air during NHL programming.
HFsNumber1Heel
FKA Roo Returns...Still A Contrarian Apparently
The NHL's been bad at marketing with the exception of when Wayne Gretzky was in LA.
There are enough stars in different cities who are multicultural that they failed to capitalize on.
They need a lot more self deprecating goofy commercials in the states as opposed to the Tipping and "Gen Z are lazy" ones.
It's not that hard.
There are enough stars in different cities who are multicultural that they failed to capitalize on.
They need a lot more self deprecating goofy commercials in the states as opposed to the Tipping and "Gen Z are lazy" ones.
It's not that hard.
