Talking head opinions are really meaningless, though. People who hang around HFJets definitely follow the team much more closely than any of those TSN/Sportsnet personalities, who maybe see 10 Jets games a year (and 5 of those were in the playoffs vs. Colorado).
I think that poll is a pretty clear-eyed view of the team by the fans who follow it most closely. There's an optimist-pessimist mirror image, but the majority thought the team would take a ~10-point step back from last year. Which is a completely logical prediction - considering the team had a new coaching staff, lost some decent players, tough division, etc.
The media's just chasing ratings. Winnipeg doesn't have enough fans to warrant Toronto, Montreal or Vancouver level coverage, and doesn't have a McDavid-level superstar. Our closest thing to a superstar is Hellebuyck, but his style is so un-flashy he was 3rd in an NHLPA poll of "who's the best all around goalie right now?".