That's pretty much exactly right. This thing isn't going to be taking much market share even from the Tacoma crowd IMO so the full size crowd is out of the question.
Imagine being a contractor and pulling up to a job site with a ground version of the Star Fox vehicle.
It will supposedly be able to tow 14,000lbs but that's with the really expensive 3 motor version so ya not sure if people who actually use that much towing capacity will be willing to shell out the money.