O
f course no NHL player is going to come out and say this is a stupid idea. They will all toe the company line, but I very much doubt we will see the players play like they do at the Olympics. Will Stamkos fight like a madman to get back from a broken leg to compete in the WC, will Datsyuk more or less play on one leg for the pride of his country at the WC? I think we see at the pre-season games and the ASG what it looks like when players play not to get injured. I suspect the WC will be the same way, players are just coming back from summer, rehab and bulking up in preparation of the season, not in season shape and therefore even more prone to injury. Seeing as NHL players play for the SC they will not risk everything for, what was it 150k USD each? For most of the elite players on the NT, Young Americans and Leftovers that is not a huge amount.
Crosby will probably dutifully talk about how excited he is and how it's a huge honor and then he will be out with a LBI a week before it begins

Toews will do his rahrah thing because that's who is, Zetterberg will be injured so will Datsyuk, Subban will be excited and happy, Kessel will be awkward and yeah, some fans especially in Canada will turn in. The US and Europe won't give a toss.
I am surprised that the NHL that is so hellbent on expanding hockey into non-traditional markets in the US is so tone deaf. I somehow doubt that Obama will tweet if Oshie beats the Russians in a shootout or that crowds of US fans will gather at seven (or four thirty) in the morning to cheer. Even if Olympic hockey doesn't directly translate into gate for the NHL it does build interest and awareness among non-fans. If say, 1 of 1000 casual fans who tune into Olympic hockey turns into a true fan and starts watching/playing then that's a net gain for the sport and for the NHL. Maybe among those beginning by watching the Olympics is the next Arizona Crosby