I think we're sure that they are placeholders.All 3 are weak and generic. No creativity on any of them. Are we sure these aren't placeholders?
And since I don't want to be one of those guys who complains without offering suggestions - what I think would make a good logo is a profile-view silhouette of a full mammoth body. The proportions should be realistic to avoid the cartoon feel. The head and trunk and tusks should be up, as if it's calling out. When the trunk is curled down it gives off vibes of an embarrassed dog tail. Maybe a ridge line of mountain peaks could be set behind the silhouette. I'm suggesting silhouette so that we can get an impression of realistic detail, like shaggy hair, without actually cramming too much detail in. I like logos that are set in a circle, like Doubleday & Cartwright often do with their designs (see Inter Miami or Milwaukee Bucks).Mammoth is the name I want. Ever since Black Diamonds fell out of contention, this has been my number one.
I have yet to see a decent Mammoth logo though. I think it can be done. Hopefully it's quite different from the "angry cartoon elephant" that we've seen over and over.
I like the idea of a zoomed out full body look , in the style of the bucks … if they do it right it could be cool .And since I don't want to be one of those guys who complains without offering suggestions - what I think would make a good logo is a profile-view silhouette of a full mammoth body. The proportions should be realistic to avoid the cartoon feel. The head and trunk and tusks should be up, as if it's calling out. When the trunk is curled down it gives off vibes of an embarrassed dog tail. Maybe a ridge line of mountain peaks could be set behind the silhouette. I'm suggesting silhouette so that we can get an impression of realistic detail, like shaggy hair, without actually cramming too much detail in. I like logos that are set in a circle, like Doubleday & Cartwright often do with their designs (see Inter Miami or Milwaukee Bucks).