Personal anecdote… I like stats generally speaking, and a few years ago I noticed that Marchand was sitting at 666 career games, and had 666 penalty minutes, and the next game the Bruins were going to play was vs the… Devils.
I thought that all this devilish stuff was pretty funny, so I mentioned this to a couple of forum pals (also Boston fans) in here, and one of them posted it to reddit.
That was then „stolen“ by someone there (= some dude who posted it left and right in Reddit), and someone at the Boston Globe (I think…) noticed it and mentioned it in an article or something and lo and behold, during the game vs the Devils, Jack Edwards mentioned it. He even made sort of a spooky voice on purpose.
Thought the whole situation was pretty cool.