Soccer beats Hockey in the US

[JianYang]

“People” don’t define it as such. It’s literally the definition.

The Cambridge definition is “interesting to, aimed at, or affecting only a small number of people.” It even gives a highly relevant example of usage. “MMA is no longer a niche sport”

When viewed relative to the 3 bigger leagues, sure. It’s smaller. But that it really the only context where the NHL can be viewed that way. In any other context, it’s a huge business. Like I said, thinking of it this way is only the result of a weird inferiority complex hockey fans have about it.

The definition of niche in a marketing context is more about carving your space within the industry. Being niche does not mean you can't find a space worth billions.... it's a big space.

The nhl is a specialized product that caters and relied on certain demographics more heavily than sports like football and basketball. It has certain challenges in terms of participation, exposure and growth that are difficult to overcome relative to other major sports. It's inherent hurdles makes it a niche offering.

 

[paul-laus]

The next World Cup in North America.

I love how Canada gets like one preliminary game and people play it off as though they are an equal partner in the hosting rights with the US and Mexico