Neely calls it like he sees it, and he hasn’t seen a lot that he’s liked this season.
www.bostonglobe.com
By
Jim McBride Globe Staff,Updated March 27, 2025, 5:00 a.m.
ANAHEIM, Calif. — Cam Neely isn’t one to sugarcoat his feelings.
The Bruins president wore his emotions on his sleeves during his 13-year Hall of Fame playing career, particularly his 10-year run in Boston when he was one of the league’s preeminent and most feared power forwards.
He has been similarly emotional since joining the front office, first as vice president in 2007 and elevating to president in 2010.
He calls it like he sees it and he hasn’t seen a lot that he’s liked in a season that included
a coaching change, the captain traded, and a
slide that reached seven games Wednesday night following a 6-2 rout at the hands of the Ducks.
“There isn’t really too much I can say about liking during the season right now,” Neely said. “It’s just really about how we finish and seeing what guys may want to step up and show us that they’re NHL players.”
In an exclusive sitdown with the Globe prior to Wednesday’s game, Neely touched on several subjects, including the trade deadline, the reaction of fans at home, criticism, the coaching staff, ownership, and the future of the organization.
It was a unique trade deadline for the Bruins and Neely, who have been to the playoffs in eight straight seasons. This season,
the franchise traded captain Brad Marchand, along with fellow veterans Brandon Carlo, Charlie Coyle, and Trent Frederic.
“It was difficult. It was something we hadn’t had to do since I’ve been president,” said Neely. “So normally we’re adding, not subtracting, so it was a little bit more challenging. Those guys have been around for quite some time and they’re really good people.”
Following an initial bump, the club started losing and fans expressed their displeasure with loud boos during several recent home games.
“Listen, it happens. It’s happened for decades. The fans are smart in our building. They know the game,” said Neely. “I feel like the only time they really boo is when they don’t like the effort that’s put out. You can play bad hockey, but you can work hard and put the effort in.”
From that perspective, Neely understands the fan reaction.
“Yeah, I mean, they have the right to respond how they want. They come in and support us. We have a very passionate fan base and that’s one of the great things about playing in Boston is the passion of our fans and the bad comes with the good at times,” he said. “More often than not it’s been pretty good at our home building, but this year’s been a little bit of a challenge for us.”
Neely has learned to tune out criticism of the front office, but it still has an effect on him.
“I don’t really pay attention to it too much, but there’s enough people in my life that do, and just from a family perspective it’s tough,” he said. “But for myself, I get it’s part of the job. It’s easy for people to call into a radio station or click behind a keyboard, but again, that’s what makes the world go around.”
Neely said he and
general manager Don Sweeney said they recently talked with interim coach Joe Sacco and his assistants to let them know their efforts during a difficult season have not gone unnoticed.
“I mentioned to the whole coaching staff recently that Don and I certainly appreciate the job that they’re doing. It hasn’t been easy for them,” Neely said. “Again, it’s something we’re not really accustomed to here. We’re usually playing games, meaningful games, at this time of the year and getting ready for playoffs, and I think Joe stepped in and early on we were playing very well. We had a pretty good record and then we just stopped playing the way we should play for a stretch there and it really hurt us, but not the easiest situation for Joe to come in. But he’s handled it very well.”
Neely said Sacco “will be in the mix” when he and Sweeney have offseason discussions about what direction they will go in a coaching search.
Neely agrees with Sweeney’s post-trade deadline description that the Bruins need a retool and not a rebuild.
“I don’t think we need to really strip this down,” Neely said. “We moved some significant pieces, obviously, at the deadline. Hopefully we can replace some of those pieces and get us back to where we want to be, which is competing for Stanley Cups, being a team that has a chance to win everything.”
With the assets acquired from the deadline deals, Neely indicated the club will look at all options when it comes to developing draft picks and/or putting some selections in a trade package.
“I think everything is on the table as far as trying to improve the club,” he said. “Obviously some picks are years away from getting into your lineup, so you’ve got to evaluate that and evaluate where you are with your team, but everything’s going to be on the table.”
Neely said he appreciates the support he receives from ownership.
“Well, it is certainly helpful. There’s no question. I mean, if you’re unsure of where ownership is with regards to the job that you’re doing, then the communication obviously isn’t there,” said Neely. “So, Don and I certainly appreciate Charlie and Mr. [Jeremy] Jacobs. I mean, I talk to them on a daily basis about the team. They’re always asking questions about the direction and how things are going and about individual players. But yeah, in times like this, it’s certainly nice to have ownership support you and what you’ve done and what you’re continuing to try to do.”
As for the future, Neely said the goal is to get back to the success of the past, including that of the last half-dozen seasons.
“I get the frustration about where we’re at this year and the fact that we haven’t won, I understand that that’s what we’re in the business to do, is to win Stanley Cups,” he said. “But if you really look at the last half-dozen years or so, I mean, we lose Game 7 in the finals in 2019. In ‘20, we’re leading the league, and the world shuts down [because of COVID]. We end up in the bubble and everybody remembers that. In ‘23, we’ve got the best record in the history of the National Hockey League, and we can’t get out of the first round.
“Those are things that happen. Our sport is not always kind. Things happen, but again, this is not taken away with the fact that we just haven’t won. But I think it’s been some pretty damn good hockey that’s happened in Boston over the last five or six years. And we want to get back to that.”