No. It's the olympics; the bronze is awarded in every single other sport. Hockey shouldn't be an exception. If the hockey players aren't motivated enough to play for the bronze, they shouldn't have gone to the olympics in the first place. Sneering at the bronze seems very unsportsmanlike and arrogant.
Well, you can still award the bronze- each of the losing teams from the semis gets bronze. There are a few events in the summer Olympics where they do this (boxing for example). Having said that, I like the bronze medal game and definitely would not get rid of it. And the Olympics won't either.