He wasn't being sarcastic. Players love the idea of SJ. Great weather, great place to raise a family, low pressure from media. When the Sharks are good, Shark Tank is rocking.
BUT unless we have a seismic shift in where players come from, we still have a league dominated by players from Eastern Canada, North Eastern US, and Europe. And players want to play close to home. For all the teams Jagr played for, none of the California teams are on that list.
Fun fact: Kyle Wellwood was on the ice in STL with the Blues (Where had had signed) when he found out the Sharks had claimed him off waivers.