BB is realizing their mistake of the past. Do not try to compete with the iphone and the galaxy. Make the phone that your consumers want.
Yep. While they enjoyed a brief bout of popularity, I think when they came out with the Curve and Pearl to start chasing the consumer market was where their downturn started.
Admittedly some of that helped keep them buoyed through hard times since they did very well in the asian/middle east regions, but really they should have stuck with enterprise products first and then emerging markets secondary... and just not bothered to chase the first world consumer market.
Second mistake was ever going with a touch only phone for them. People want BBs for the keyboard, it's a defining patented feature, so go with your strengths.