I’ll say it before and I’ll say it again. It’s not a personal belief- it’s straight up discrimination
That's your personal belief and you're welcome to it. I don't know Provolov so can't comment on his character.
The NHL got caught overextending its workplace business strategy by expecting 100% of its global workforce to subscribe to its social values ... which is being driven by reputational and image enhancement need; business development opportunity with a critical consumer segment and aligned lucrative corporate sponsorship opportunities. Whether Bell or the NHL, no corporate employee should be uniformly expected to wear a shirt or advocate something that furthers their employer business goals at expense of their own values. The NHL and pro hockey have an abysmal history of homophobic, misogynistic, racist, collusion with its union to cheat its workforce out of insurance and salary. This same league put out a lame media release about expansion interest in Utah the same day the bombshell fell about a sexual assault trial of its employees moving forward to a court trial.
Pride Games and support is a great thing and important initiative. But in terms of league strategy it should have been negotiated with its unionized workforce and consideration given to execute without alienating players that don't align with it. Let's look at the positive steps being made instead of judging and scapegoating a few players that said this exceeds what they feel is appropriate by their corporate employer:
Said You Can Play chief operating officer Kurt Weaver: "Let's say it's 20 years ago, I think we have at that point maybe three people who would wear Pride jerseys. So now we're going to have 19 of 20 wearing them. [That's] a huge amount of progress. I think for us to expect every player, every time, to do this is probably unrealistic."
Let's be clear here. I am very supportive of Pride and all marginalized communities. But I certainly have a jaded eye to the motivation of corporate business strategy especially pro sports that have too often a halo effect that protects and romaticizes their practices around the pure profit motivation that drives their raison d'être.
Anywho, way off topic. Provorov the hockey player would be a great fit for the Oilers if double retained. It's an organization that has succeeded with black sheep and the community seems to respond well to the players at issue and often embrace them personally beyond the perceived public issue and transgression. Understanding and empathy is good for all of us.