big show said almost the same thing about heels in an Austin podcast:
"The business has changed, absolutely, because here's the thing. We structured our business so that the referee has integrity now, which I have a huge problem with. But I don't give a s--t about the referee. I really don't. I like when heels get heat." Big Show elaborated, "I mean, we have a lot of kids now and they don't understand heat. They don't understand it. I mean, there's the guy you're supposed to boo. They get it, but most of our guys are supposed to be babyfaces. Bray Wyatt [has] got the coolest entrance of anybody next to maybe Undertaker, but it's hard for him to be a heel because he cuts fantastic promos. He [has] got a cool gimmick! I mean, he's not the prettiest guy on the planet, I get it, but he's a hell of a worker. He [has] got snap. He [has] got fire. He cuts great promos. How do you hate a guy like that?"