KevFu
Registered User
Business practice is giving customers what they want. All that matters is what ATLANTA fans wants.
Yeah, I was arguing against the guy saying "the Thrashers name is cursed." If the fans want Thrashers, you go Thrashers. The post you quoted was me saying "you're not giving a business reason."
When new team names/logos/brands are announced, you're going to have a divided opinion in markets getting teams for the first time:
1. Exactly what I wanted.
2. Not exactly what I wanted, but I like it.
3. Not exactly what I wanted, but I don't like it.
4. Not exactly what I wanted, and I hate it.
When you're Winnipeg or Atlanta or maybe Phoenix next time and there's an old name to use, you're doubling the categories: Those same 1-4 as above, but "I wanted a new name/logo AND.." Or "I wanted the old name/logo AND.."
The number of people getting EXACTLY what they wanted is going to be ridiculously tiny with a new name/logo; but a lot higher reviving the old brand.