nhlfan79
Registered User
Not sure how I feel about Fire Ants, because that kinda sounds minor league to me.
It's been done before. It's not minor league. It's worse. It's '90s roller hockey. I went to a few of their games.
Not sure how I feel about Fire Ants, because that kinda sounds minor league to me.
Wow... I had completely forgotten about that.It's been done before. It's not minor league. It's worse. It's '90s roller hockey. I went to a few of their games.
Wow... I had completely forgotten about that.
Don't get me wrong though, it's an interesting name... just not sure I'd want that as a pro hockey team name. I'd take it over Thrashers 2.0 though.
Edit: "Atlanta Fire" is also out. That's the local Cricket team.
Atlanta Fire used to be the Coolers Travel Team name as well
i think this re-hash has proven that its hard to beat the Thrashers Name and Brand Identity
I don't think it'd be that difficult. Firebirds focuses on the city seal, and re-using Thrashers focuses on the state bird. Is that really all metro Atlanta or the state of Georgia have to offer? Are there not other state symbols or features of the Atlanta area to choose from? The state insect is the honeybee, for instance. Doesn't exactly sound like a very menacing team name, but it's better than recycling an old name on a new franchise.Atlanta Fire used to be the Coolers Travel Team name as well
i think this re-hash has proven that its hard to beat the Thrashers Name and Brand Identity
Unless they're Killer Bees. #JustSayin'The state insect is the honeybee, for instance. Doesn't exactly sound like a very menacing team name, ...
They can be called the Atlanta Falcons!While there is an indigenous Eagle population in Ga, the Hawk and Falcon are more endemic to the state
Also dont the Caps have the right to the Eagle??
Don't live there anymore but my thoughts...For my fellow Atlantans (or Georgians), as long as we're engaging in speculative hypotheticals, how about another one after watching the Winter Classic earlier today?
Let's say just for the sake of this conversation that we do get at third NHL team. Let's further say that we get either a Winter Classic or Stadium Series outdoor game. Where do you think it would be held?
My guess would probably be Truist Park, based on the demographics showing the suburbs being where most of the hockey fans are in the metro area.
However, my vote would be for Georgia Tech's Bobby Dodd Stadium. I've always thought that football stadiums made for better sightlines for the rink than the irregular shape of baseball stadiums. Besides, the location is more in midtown Atlanta than downtown, and it would throw a bone to hockey fans south of town, as well as intown in places like midtown and Buckhead. Plus, it's fairly easily accessible for the fans in the 'burbs via MARTA.
Thoughts?
For my fellow Atlantans (or Georgians), as long as we're engaging in speculative hypotheticals, how about another one after watching the Winter Classic earlier today?
Let's say just for the sake of this conversation that we do get at third NHL team. Let's further say that we get either a Winter Classic or Stadium Series outdoor game. Where do you think it would be held?
My guess would probably be Truist Park, based on the demographics showing the suburbs being where most of the hockey fans are in the metro area.
However, my vote would be for Georgia Tech's Bobby Dodd Stadium. I've always thought that football stadiums made for better sightlines for the rink than the irregular shape of baseball stadiums. Besides, the location is more in midtown Atlanta than downtown, and it would throw a bone to hockey fans south of town, as well as intown in places like midtown and Buckhead. Plus, it's fairly easily accessible for the fans in the 'burbs via MARTA.
Thoughts?
I know that a team can't have the same name as another team in the same city, or the same name as another team in the same league, but I don't think there's any rule that would prevent a potential Atlanta franchise from adopting the name Firebirds. After all, there's the Texas Rangers and the New York Rangers, the Winnipeg Jets and the New York Jets, and a host of others. But the potential NHL team couldn't also be called the Gladiators, for example.
As for the other ideas (Dragon logo), I did a very quick search for Trailblazers trademarks and didn't find anything, but I'm also not an IP lawyer and don't have access to those kind of resources, so I'm really not sure. Not sure how I feel about Fire Ants, because that kinda sounds minor league to me.
Very much a murky subject, aye? When I was poking around aimlessly looking for details on stuff like trademark law and sports franchises, posted in such a way a non-lawyer like me could understand, I ran across details of a lawsuit filed by a Cleveland-based Roller Derby team ("Guardians") filed against the MLB team back in 2021 that was settled by the MLB team.Usual disclaimer: lawyer, but not licensed in the US, and I don't practice IP law.
The whole issue with trademarks is the question of "confusion". Will consumers be confused if they see two different trademarks that are too similar. So the more generic your proposed trademark is, the more narrowly construed it will be.
This is why you'll often see companies just inventing new words for their name. "Netflix" isn't an english word, so Netflix can control pretty much any use of the that particular 7-letter combination. Or that's why you'll see drug companies come up with such bizarre names for their drugs - so they can completely control them.
But let's say that a new NHL team in Atlanta wants to be called the Raptors (just to pick a random example). Obviously there's the Toronto Raptors, but basketball is different enough from hockey it's unlikely there'd be any confusion.
Doing a trademark search - okay interesting, there's a cancelled registration for a ball hockey team called the raptors. GIven that it's cancelled probably not an issue. Google search reveals that there are some youth hockey teams called the raptors - they almost certainly wouldn't care or pursue a trademark infringement claim.
But anyways - so the name Raptors would appear to be free and clear - but only for professional ice hockey. Any use to try and control the name outside of that world would be problematic.
Don't forget that the Golden Knights famously had legal issues with using their name based on potential confusion with the Army military academy Black Knights.
Honestly, I was never really keen on the name when Ted Turner unveiled it, even though I got used to it in time. I agree that it's by far the path of least resistance for the potential owners of Atlanta NHL v3.0 if it comes to pass, and I wouldn't blame them for taking that path.Indeed.
If "Potential Atlanta NHL Team" wants a name that's already in use, or even close to one that's already in use, lawyers will almost certainly be involved. If a rebirth of the Thrashers is chosen, all they have to do is talk to the current owner of the trademark: The NHL.
To that end, naming the team The Thrashers would be an easy course of action, but it's a course of action I'm personally not sold on.
Don't forget that sometimes it's easier to settle than go to court even if you think you'll win.Very much a murky subject, aye? When I was poking around aimlessly looking for details on stuff like trademark law and sports franchises, posted in such a way a non-lawyer like me could understand, I ran across details of a lawsuit filed by a Cleveland-based Roller Derby team ("Guardians") filed against the MLB team back in 2021 that was settled by the MLB team.
Yeah, when Buccigross' Twitter bomb dropped last spring, I was hoping North Point would be the location. However, once all the focus shifted to The Gathering, it seemed that ship had sailed.Here's some fresh, new information about the rumored North Point Mall redevelopment, about 5-6 miles south of The Gathering location. From this, it doesn't sound like this site is a dark horse alternative location for a potential NHL arena, as I'd personally hoped. Instead, those in the know are still being a bit vague, but if you read between the lines, it seems like the idea is a mixed use destination, with mostly shopping, commercial, and some residential.
Plans should be revealed within the next three months.
His bomb drop last year made me wonder about North Point too, but wasn't terribly surprised myself when that focus seemed to shift. Despite being in Forsyth, maps seem to indicate the location of The Gathering is considered unincorporated Alpharetta.Yeah, when Buccigross' Twitter bomb dropped last spring, I was hoping North Point would be the location. However, once all the focus shifted to The Gathering, it seemed that ship had sailed.
Not sure how I feel about Fire Ants, because that kinda sounds minor league to me.
It's been done before. It's not minor league. It's worse. It's '90s roller hockey. I went to a few of their games.
i think this re-hash has proven that its hard to beat the Thrashers Name and Brand Identity
To me, this is an opportunity to throw everything overboard and completely reboot Atlanta hockey with a new identity.