I don't like him (the price of beer for example is beyond ridiculous for an owner in the beer business) but I don't get fans that "hate" him either.
He was shrewd enough to realize he needed someone to watch over his next GM (learning from his Bergevin mistake) and he's willing to spend $ off-cap to give the team an advantage (training facilities revamp, open all year long, cooks on site, etc).
Of course he's doing all that not just for the glory of the Habs but because it will help attendance revenues, etc but that's normal for the owner to be thinking that way. I have the displeasure of currently working in a sizable corp where the owner came back as CEO and it's micro-management hell, we're far from there with Molson.
but those beer prices