There's the issue that you're ignoring in that backing meaningless gestures is actually detrimental to meaningful social change, because it creates the illusion of progress and thus pacifies people.
Yeah I studied critical theory too, capital subsumes its own critiques, yadda yadda, but this is just a rehash of "love the sinner, hate the sin", not some principled stand against rainbow washing. I understand where you're coming from, but these are hockey teams which function as an outlet for local community. It's not the same thing as Lockheed Martin doing pride events.
I don't think the NHL and its teams/players being "authentic" in their support for LGBTQ+ inclusion or not is relevant. We're all grown-ups here, and we know that most of the teams are doing a cost/benefit analysis and choosing to host pride nights because it's good for their brands. I just don't think that really matters. Even if it's just an empty corporate branding gesture, the point is that the 12 y/o gay kid that's watching a game on TV with their homophobic parents sees all the players on their favourite team wearing pride jerseys and feels accepted as part of hockey fandom and feels that a hockey game including a major team that's a local institution is a welcoming space for them.
The emphasis on narrative is a cope to distract from the reality of flawed underlying fundamentals, and that has been particularly been so in the past few years. If you look deeply you'll notice that no meaningful positive social change is taking place, just symbol manipulation.
When James Reimer doesn't wear the pride jersey and talks about being unable to endorse certain lifestyles as a Christian he is not taking a stand about capital pitting workers against one another by encouraging alignment with symbols to obfuscate material conditions. In the broadest terms I am sympathetic to this argument about the issues associated with greenwashing or rainbow washing and so on. Nonetheless, it seems wholly irrelevant to this situation given the people who chose not to wear the pride jerseys were very convinced that these jerseys represented a meaningful social change they disapprove of and were very clear in saying so!
they have no problem tolerating or accepting LGBT+ people but they do not want to endorse it as a political or social concept.
Eh. They had no problem with it two years ago, and now that there's been a steady and growing media campaign whipping up a trans panic and fears about drag shows and "grooming" for the past few years, they've pivoted to "not endorsing it". It really just feels like a dog whistle to me. There's been an extremely pervasive media push of trans panic stuff creating a narrative about doctors giving 8 year old boys same-day hormones and surgery because they played with dolls once, or allowing kids to use litter boxes and identify as cats or whatever else, and we've seen it in this thread. I don't think it's a coincidence that this trend is arising at the same time.
I don't doubt that they sincerely make this distinction either. I'm sure that the Staals or Reimer or Provorov don't have cartoonishly evil hatred in their hearts directed at every gay or trans person, but the trans panic stuff that's emerged over the past few years (and seeing Provorov do this without any real consequences) is largely what's changed here IMO.
it’s not bigoted to refuse to endorse a political position. That’s the long and short of it.
Not inherently, but they're not refusing to wear a jersey on Decrease Local Property Tax By 0.25% Night. This is entirely about strongly held personal beliefs leaving them unable to in good conscience support the inclusion of LGBT people (even if you take the sidestep to "they don't support the political movement that the pride flag represents", it's the same thing taken to its logical conclusion). It doesn't mean they're irredeemably evil and monstrous people who should be banned from the league or something, but it's just straightforwardly a bigoted action and can be described as such.