WSCR and WMVP slide in key audience segment, but ESPN 1000's steeper fall helps The Score
The Score and
ESPN 1000 each suffered November-to-November declines in the key demographic, but WSCR came out ahead between the sports-talk stations because its drop wasn’t as steep.
A year ago, in the demo from 6 a.m. to midnight, WSCR was No. 2 in the Chicago radio market and WMVP tied for fourth. This time The Score was tied for sixth. ESPN 1000 was 16th.
Mike Mulligan’s show with Tribune contributing columnist David Haugh fell to third in the key demographic from second last year, when Mulligan was partnered with Brian Hanley. The show’s share of the advertiser-coveted listeners slipped 6.7 percent.
But Mike Golic’s national program, with Trey Wingo replacing Mike Greenberg, slipped from seventh to 10th, down 28.9 percent in the demo.
Where David Kaplan’s 9 a.m.-noon ESPN 1000 show was beating The Score in its time slot in the demographic a year ago, its November numbers this time were off by roughly two-thirds.
WMVP’s Carmen DeFalco and John Jurkovic, who in last November’s book edged WSCR, saw their noon-2 p.m. numbers in the money demo almost cut in half.
Tom Waddle and Marc Silverman last November enjoyed a sizable lead over The Score in its 2-6 p.m. time slot within the male 25-54 demo. The most recent November book had “Waddle & Silvy” close but trailing , its share slipping 43.4 percent.
The declines for WSCR in its 9 a.m.-1 p.m. and 1-6 p.m. slots were relatively muted.
The Score midday team of Dan Bernstein and Connor McKnight overtook ESPN 1000 by declining only 17.4 percent in the demographic from 2017’s pairing of Matt Spiegel and Danny Parkins.
Similarly, Parkins and
Dan McNeil — by dropping just 8.9 percent compared with last year’s 1-6 p.m. tandem of Bernstein and Jason Goff — surpassed WMVP in the afternoons.
