T-Rex Distilleries in St Albert. Apparently the liquor store is the guilty party heavily marking down the spirit which was originally being sold for $65. They were using the vodka product as a loss leader is what the article said.
I remember when I had my place in Phoenix you could buy a half gallon of Vodka for $9.99 (US) in a plastic container. The alcoholic special Mrs5 and I used to call it.
This isn’t directed at you, just jumping off your post as it was the last one on the topic. I followed this story in the news as well.
Like it was stated, if I were a distiller like T Rex I’d be severely pissed. All booze has to be approved by the ALCB because they control the warehousing and distribution to the retail stores. So it received regulatory approval to be containered and sold in that quantity.
Then the free market does its thing (and it wasn’t illegal) and the UCP senses a “potential” societal backlash because of some wokester journalist at EJ, so they apply media pressure on their own regulatory board and a private business and try to look like they are “on the case” and on the side of the pearl clutchers.
I’m a dyed in the wool right sider, but the UCP had no business sticking their noses in a matter that met their own regulatory requirements and was being legally sold.
And before others get their panties in knots, I totally agree that alcohol impacts and in some cases causes certain societal problems, associated medical issues and pressure on the healthcare industry, but so too does a myriad of other things. That horse left the barn decades ago.
I can’t wait to see what they do when Safeway has a 2 for 1 sale on the big bags of Doritos or Taco Bell promotes their value menu items at reduced prices.
Call the police!!