Because the reason behind his request matters. Friedman brought this up too. It's easy to look at Bouchard and think better of him because he never requested a trade, but the team bent over backwards for him and put him in the ultimate position to succeed, and we did this before he proved himself. Friedman pointed out that the issue with Broberg is his role. He doesn't feel that the Oilers really take him seriously. Matching this offer sheet would show that we are serious and sort of forces Knoblauch to give him the same kind of opportunity we gifted Bouchard. So we'd have two years to have Broberg get what he wants.
And to be clear, in that scenario both sides win. We are talking about exploring Broberg's potential instead of riding Ceci/Kulak above their pay grade yet again